Who: (L. to r.) Head of production Isaac Swiderski; chief strategy officer Darcie Lamond; CEO and founder Matt Bijarchi; and operations vp Jesse Davis
What: Branding agency
Where: Los Angeles
Last week, Los Angeles-based branding agency Blend helped launch software company Carmine, having developed its name, logo, website, creative—and even the software itself. It is an example of how Blend differs from the typical agency of its kind, according to CFO and CSO Darcie Lamond. "It's a very sophisticated piece of software that we developed—there was pretty hard-core engineering going into that," Lamond explained. "We developed a whole user interface and user experience so they could launch the business in the U.S." Since interfaces serve as storefronts for digital brands, the expertise Blend brings to clients like the Ford Modeling Agency, Portal Instruments and Newell Rubbermaid happens to be in high demand. Said CEO and founder Matt Bijarchi: "We focus on creating meaningful consumer experiences that are fully integrated across all media, whether it's mobile, social or web, that fuel engagement and drive business results."