MasterCard + Lyft

Overview

Blend worked to design and produce an innovative surprise and delight campaign for Mastercard. Two weeks prior to the GRAMMYs, a group of lucky MasterCard holders were chosen to board a gold-wrapped Lyft party bus for a night to remember. Their adventure included hands-on pampering with fashion industry stylists, tickets to a Gwen Stefani concert and to the Grammys, plus a fabulous dinner out on the town. Blend captured the excitement and thrill of this magical night and promoted Mastercard’s exciting campaign on social media.

With

R/GA