Shoot Magazine Interviews Matt Bijarchi for “Year In Perspective” Survey

The continued shift of marketing spend towards original social media content, live experiences and mobile-first marketing was the dominant trend we saw in 2015. For us at Blend, 2015 signaled a litmus test of sorts where we witnessed first hand marketers realizing that to achieve their desired consumer engagement results they had to increase their investment in non-traditional content and technology platforms. Plain and simple. It’s a welcomed relief relative to original social content because ‘earned’ social efforts, while critical to sustainable, long-term consumer engagement, can only take a brand so far.

TV remains the most powerful spend, yes, and TV isn’t going away. But TV is TV. It’s effectiveness doesn’t translate across media channels, and I do believe that fact has finally caught up with the industry as a whole. As a result spending on mobile, social and live event engagement has increased significantly and will continue to do so in 2016…

Read Matt’s full interview at ShootOnline

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