Finding a digital marketing agency that offers video production and marketing services can be tricky. Trusting an outside team to provide marketing strategy and messaging guidelines to create the right content for your brand can be difficult. There are certain elements you’ll need to pay attention to so that you can find the right direction. To help take some of the stress and hassle out of finding the perfect video marketing agency for your company’s needs we have prepared this list of tips.
1. Plan to Shop Around.
Going with the very first video production company that you find is not likely to be the best fit for your brand and could be potentially disastrous. There are a vast number of video production and marketing agencies to choose from. Each of them offering assorted rates, different services, and varying levels of quality. Because of this, it is generally considered best practice to get quotes from at least 4 or 5 different production companies before choosing the right one. Just because the neighbor kid with a film degree has a fancy camera doesn’t mean he’s capable of delivering the level of quality video marketing content that a trained videographer would.
2. Get Recommendations.
To aid in your initial search for the right video production company it’s a good idea to ask around. Talk to co-workers, other local business people, and other marketing professionals about the video production and digital marketing services they use and get recommendations for agencies based on their experiences.
3. Video Marketing Agency or Creative Video Production Company?
While both will typically provide brand strategy + messaging architecture guidelines, and scriptwriting, a video marketing agency acts as an agent for the brand and sub-contracts all production responsibilities for the actual creation of the assets to various sub-contractors. A Creative Video Production company takes responsibility for all aspects of production. These companies remove the middleman and handle everything related to content creation and production under one roof, making for a more focused, seamless process that is considerably less expensive than that of a Video Marketing Agency.
4. Discuss Where You Will Post Your Videos.
Another important factor to consider is where you plan to publish your videos on the internet. If you plan to share your videos through social media platforms like Twitter, Facebook, or Instagram, then short 15-second videos may be the way to go. You may want to post a longer video such as an explainer video or demonstration video on your website or YouTube. Whatever your companies needs are, be sure to discuss them with your video production house in advance.
5. Choose a Video Production Team You Will Be Comfortable With.
Ultimately, before making your final decision regarding hiring the right video production agency, it is vital for you to explain your vision as clearly and exactly as possible and get a feel for whether or not you will be comfortable being an active participant in the production process. Additionally, it is also important to solicit professional recommendations from them. If they’re the right choice for you, then they are knowledgeable and professional and can offer great recommendations that elevate the quality of your video content.
Choosing a video production company that can transform your vision into reality can be an arduous task. There are a vast number of options to choose from that vary in cost and quality. As you’re investing a good deal of time and money on video content for your business so it’s highly recommended that you do your homework before hiring a video marketing agency.
Video lets your potential customers see how they can benefit from purchasing your product. It beats any image or written content. If you’re looking for an engaging medium to boost your site’s conversion rates and produce financial returns, using video to sell your product is the solution. Blend is a Creative Video Production Company, we create world-class branded content in many different formats, including Broadcast Commercials, Brand Anthem Videos, Product Videos, 2D&3D animated films, Testimonials, Social, Event, and Educational Videos.
If you’re looking for the right Creative Video Production Company to team up with contact Blend today.