Are Commercials Dead?

Video Marketing Strategy Guide graphic

No, the commercial is not dead. There is a massive appetite for well-crafted:15 and :30 video ad units. It’s a good thing, then, that there are so many talented boutiques and independent shops staffed by seasoned pros who can create and produce top-notch content quickly, with sane pricing and no parent company profit pressures weighing them down.

Hi there, this is Matt with Blend and I am here to tell you that the commercial is not dead. There is a massive appetite for well-crafted:15 and :30 video ad units. It’s a good thing, then, that there are so many talented boutiques and independent shops staffed by seasoned pros who can create and produce top-notch content quickly, with sane pricing and no parent company profit pressures weighing them down.

These commercials might not be the ideal fit for elite brands accustomed to producing grand, cinematic commercials for Broadcast Television. The great majority of brands now crave a more relaxed, authentic aesthetic vs the big-budget, highly-polished commercials that have dominated the last 30 years. Audiences are drawn to content that feels genuine and relatable, not overproduced.

Avoid Price Hikes with Blend

Creative Video Agencies like Blend don’t have the bloated legacy agency structures or parent company pressures that artificially drive up costs. They can operate nimbly, without excessive overhead. This allows them to produce high-quality work at reasonable rates, making world-class content accessible to brands of all sizes.

There are plenty of nimble, innovative independent filmmakers and film crews who can do a lot with a limited budget, and do it exceptionally well. The same goes for skilled editors and VFX artists operating as specialized boutiques. With lean teams and low overhead, they can deliver top-tier work without the heavy price tag.

Freelance Talent and New Technologies Help Drive Down Costs

It’s possible to assemble top tier freelance talent for any production, no matter the scope or medium. The emergence of remote collaboration tools and cloud-based workflows enables this decentralized approach. A writer/director in LA, an editor in NYC, animators spread across the globe – all can unite seamlessly on a single project.

Emerging technologies like virtual production and AI-assisted workflows are further increasing efficiency and driving down costs. Brands no longer need to spend millions to achieve Hollywood-caliber visuals. With the right innovative partners, it is possible to achieve creative excellence with less money and time than you would have spent even just a few years ago.

The playing field has been leveled. Traditional advertising agencies no longer hold a monopoly on great advertising. For brands willing to embrace a more authentic, cost-effective approach, there’s a vast pool of elite creative talent ready to bring their vision to life.