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Ten Popular Types of Content Marketing

How do you choose what type of content marketing to use to grow your business? Here we discuss ten popular forms of content marketing used in digital marketing strategy.

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Why Video is an Essential Marketing Tool for 2021

Video has emerged as one of the most powerful and effective tools to engage potential customers or solidify relationships with existing customers. 2021 has shown us that an effective digital strategy is essential, and it has never been more important to embrace video marketing as part of that plan.

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5 Types of Videos that are Perfect for B2B Marketing

In this post, we look at five video formats that work well for B2B marketing.

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Inbound Methodology and Video Marketing

Learn how video content fits perfectly into the inbound marketing methodology and can complement your other marketing efforts.

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Using Video to Expand Brand Awareness

Using video to expand brand awareness can be wildly successful.  Customers are now more likely to form their first impression of your brand while surfing the internet or scrolling through a social media platform.  So now, more than ever, it’s important for marketers to begin including video content in their strategic marketing plans.

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How to Catch a Viewers’ Eye – Using Color in Video

Video is one of the best ways to get your target audience’s attention.  With so much online content available, you’ll need to find a way to grab a user’s attention and convince them to spend their time watching your content.  So it pays to understand what elements garner viewer attention on a psychological level.

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