TV stands for Direct Response Television. Instead of late-night hard nose sales ads that scream for a viewer to take action and look like they were produced in someone’s garage, modern DRTV commercials have advanced in placement, quality, and creativity.
Having a professional videographer and video production team capture your live event on video is an easy way to create dynamic content. Event videos can be used before, during, and after an event to elevate your digital marketing and promotion efforts, lead generation, and more.
Well-trained employees are an essential component of any successful business. There are several ways to deliver employee training. Each one has its place, but using videos for training has many advantages. So why choose to create a training video?
What is a brand video? These are videos that focus on your overall brand or put simply, who you are and why you’re here. These can be tricky, but here we discuss the right approach that you can use to create a video that attracts attention and elevates your brand.
Today, more and more companies are including onboarding videos as part of their marketing and employee engagement strategies. Onboarding refers to any education or information you provide new clients, product users, service subscribers, or employees during their initial interaction with your company. Video excels at delivering this type of information in a quick and easy-to-digest way. A good onboarding experience can lead to customer retention, better product reviews, increased sales through happy user referrals, and higher new employee productivity.
Advertising through OTT gives your brand access to the living room, where families spend time together, often independent of what’s on at the moment. Companies of all sizes can use OTT advertising to extend their audience reach in creative and innovative ways.
Even in today’s digital world, television advertising is still an effective and popular means of reaching potential customers. Regardless of the growing popularity of streaming services, television remains a staple in most households making adverting on TV a viable option for inclusion in your brand’s media mix. We cover 5 reasons to include television advertising in your marketing strategy.