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CTV Connected Television Advertising

What is CTV Advertising?

What is CTV Advertising?

CTV advertising and OTT advertising are not simply different names for the same thing.  Over the Top or OTT advertising is a broad term that includes CTV advertising as well as advertising across non-television devices like cell phones and laptops.  Connected television advertising is a sub-category of OTT advertising.

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B2C vs. B2B Video Marketing

B2C vs. B2B Video Marketing

Is there a difference between B2C and B2B video marketing?  It isn’t always cut and dry, there is some overlap, but when developing your digital media marketing strategy there are some key differences between B2C and B2B video content.

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What is a Brand Video

What is a Brand Video

What is a brand video? These are videos that focus on your overall brand or put simply, who you are and why you’re here. These can be tricky, but here we discuss the right approach that you can use to create a video that attracts attention and elevates your brand.

video onboarding tutorial

Introducing Onboarding Videos

Introducing Onboarding Videos

Today, more and more companies are including onboarding videos as part of their marketing and employee engagement strategies. Onboarding refers to any education or information you provide new clients, product users, service subscribers, or employees during their initial interaction with your company. Video excels at delivering this type of information in a quick and easy-to-digest way. A good onboarding experience can lead to customer retention, better product reviews, increased sales through happy user referrals, and higher new employee productivity.