When Dutch company, Unigrid, decided to bring its successful European fleet telematics system to the U.S. it wanted a full, state-of-the-art upgrade to its popular 10 year old market tested and validated software. Blend was chosen to create a mobile and desktop application to support Unigrid’s newest version data-collection hardware. With it, Carmine will define a new standard for excellence in vehicle tracking and reporting.
The work behind any naming and logo effort is extensive. Blend conducted an exhaustive and systematic exploration into Unigrid’s brand promise to determine how to best express that promise in a name and capture its essence with a logo. The wheel oriented on a compass embodies the Carmine promise.
The needs of fleet managers are complex but good design and intuitive interfaces ensure that the complexity of extensive functionality is made to feel simple and straightforward. Blend immersed itself in the use cases and the needs of fleet managers to fully appreciate how the Carmine software would be relied upon. Compelling design and elegant UI solutions emerge from a commitment to great user experience.
The software combines real time data capture of location and routes taken, plus driving behaviors like braking and acceleration into meaningful actionable data. These can be replayed in either map or street view mode.
Whether is it entering or leaving a geo-fenced area, traveling at excessive speeds, or harsh breaking patterns, instantaneous alerts can help signal important information to fleet managers.
Seamless real time communication includes alerts and notifications undertaken from a desktop or a mobile device. The Carmine solution keeps managers and drivers connected, whether on the go or in the office,
The software combines real time data capture of location and routes taken, plus driving behaviors like braking and acceleration into meaningful actionable data. These can be replayed in either map or street view mode.
Integrations with Salesforce and Stripe allow Carmine to run all aspects of its business from sales to payments from one convenient portal.
To present Carmine's complex offering to the market blend was tasked with writing and producing a marketing video that combines graphics with live action.
Old fleets, or new ones, the Carmine system maintains excellent performance as it scales from a few to thousands of vehicles.