A memorable marketing campaign can help you launch a new product, offer service to clients, or give customers a reason to try a product that you make. No matter what you sell or offer, you need to know how to make your marketing campaign successful. The elements of an effective marketing campaign include the following:
Know Your Target
To construct an effective marketing campaign, you first need to know your target audience. In other words the type of people who will be buying your product or service, and everything about them. Age, geographical location, and income range are obvious elements of a customer profile. Clearly understanding and knowing what your customers want and need is at the center of any successful business.
What are their interests and goals? What reasons have they to continue buying your product or service? Where do they search for solutions? What type of media do they consume?
Choose the Right Media Channel
The best media channel for your marketing campaign depends on who your audience is, as age, income level, and location determine what types of media and communication techniques people are most likely to respond to. With the increasingly wide choice of media channels, more careful integration is needed. Should you rely heavily on direct mail or video campaigns, or lean towards specific social platforms in reaching out to your audience? This depends on your audience profile. It will probably require a mixture of all of these things, and the question is how you combine and integrate them. One example of this is users of Facebook and LinkedIn have a clearly defined persona, Facebook serves the home user and LinkedIn is aimed at business users.
Make a Plan
An effective and memorable marketing campaign takes careful and detailed planning, as it will usually take several weeks and involve the coordination of different media activities. It’s essential that the momentum of the campaign must be maintained and synchronized at all costs. Campaigns that pause or stall halfway through because of improper planning or insufficient budget may leave people with an irreparably negative image of your brand.
Get people talking about you with attractive and engaging content. Good publicity feeds on itself. Once your customers see that you and your product or service can be relied on, they will spread the word. Always provide the opportunity for inquiry and feedback from your audience. Tell people all they need to know about your product or service and give further opportunities for inquiry. It’s important to provide opportunities for people to talk about and compliment your campaign on social media.
Quality, creativity, and originality stand out. Think of the ads you have seen in your life that have left the biggest impression on you. The vital ingredient of any marketing campaign is originality. You need to make people sit up and pay attention to your message, make it stand out from the thousands of others jostling for customers’ attention. This may be accomplished through clever copy, engaging images, or videos and themes that strike a chord because they resonate emotionally with your audience.
There is no recipe for creativity – any method that can be copied from some kind of blueprint is no longer original or creative. Look at successful ad campaigns that have impressed you. Think of offbeat and surprising ways to alert your audience to their needs and how your business will meet them. This requires courage and willingness to take risks with new ideas – but there can be no truly successful marketing campaign without risk-taking and venturing into new territory.
Call to Action
Let your audience know what you want them to do next. In marketing, a CTA or call-to-action is the most critical part of any piece of content. It’s the element that drives viewers to act, and its strength (or weakness) will likely determine the success of the marketing content itself in meeting its goals. In video marketing, the right call-to-action at the right moment can compel your target audience into action making it a potent CTA an important part of any successful campaign.
A memorable video marketing campaign that includes all of these elements can help to grow your brand, promote your products or services, and engage with your customers. Blend is a creative digital production company that can help you to develop the right video marketing strategy for your brand and produce high-caliber video content. Our team of professional videographers and photographers has the experience to create a memorable marketing campaign with engaging storytelling content. If you’re interested in incorporating video marketing into your digital marketing strategy we can help, contact Blend Today.