Explainer Videos Explained

photography - Carmine product video

Explainer videos are digital marketing videos used to explain a product, service, or brand value, and are a critical content marketing tool. These ‘How To’, or training videos, can also be as effective as testimonials.

photography - Carmine product video

Explainer videos are digital marketing videos used to explain a product, service, or brand value.  These videos give you the chance to educate your audience and inform them of your uniqueness in the marketplace. Explainer videos are a great way to distill wide-ranging or complex ideas in a viewer-friendly format, allowing consumers to get to know both your product and your brand. These   ‘How To’, or training videos, can be as effective as testimonials.  They offer an immediate benefit to the user and offer potential consumers a way to engage with the brand.  They can be a great way to show you value the consumer and that you care about their consumer experience. 

Explainer videos should be produced with clear step-by-step instructions that are easy to follow.  It’s often wise to use graphics and supers to complement the live-action and make the step-by-step process seamless.  These videos are often placed on a landing page, company home page, or product page.

Reasons to Make an Explainer Video:

  • Time is short and attention spans are shorter. People are busy, and there are a lot of things pulling their attention.  Video lets you communicate more information in less time, providing a valuable service to the consumer.
  • Some people don’t like to ask questions or admit that they don’t understand something.  An explainer video provides them with the answers and information they need without having to ask. 
  • Posting an explainer video allows consumers access to useful information, and allows them to easily reference it later.
  • Video is a great way to break down a process or idea in a way that is easier to absorb and digest.  No one wants to read thru a manual or hunt for information.  An Explainer video can offer easy-to-follow demonstrations, or step-by-step tutorials, or other lessons.

Explainer videos are a critical content marketing tool that lets you deliver important information, and make a memorable impression, in a short amount of time.  They are a smart way to build trust and credibility with your target audience.  Explainer, or training videos, help viewers learn what they want to know in an easy, efficient, and engaging way.  Using this video marketing format helps to position your brand as helpful and friendly and establishes a positive relationship with consumers. 

Video marketing can do far more than just promote your product or service. Video content, like explainer videos, can be used to expand your brand by building customer rapport and showcasing what makes your brand unique. At Blend, our professional video production team in Los Angeles has the experience to create engaging explainer videos that your target audience can relate to.  If you’re interested in using explainer videos as part of your digital marketing strategy we can help, contact Blend Today.