“Today’s consumers are in complete control of their path to purchase” – Google. Gone are the days of producing a single ad, or using a lone advertising format, the road to conversion is no longer linear and reaching customers is no longer a one shot deal. Businesses now need to broaden the scope of their digital marketing strategies to include a multi-platform video marketing strategy.
Just having a web site for your product or service is not enough, you need to have a digital marketing strategy, and incorporating a video marketing plan as part of your overall digital strategy has become essential. Cisco predicted that by 2021, 82% of the global internet will be video traffic. Facebook has predicted that by 2021 their newsfeed will be entirely filled with video. Already, over half of us watch video content daily, 59% of executives say they would rather watch a video than read text, and viewers are around 85% more likely to purchase products after seeing a video. This makes the inclusion of video marketing into your overall digital marketing plan a factor that cannot be over-looked.
There are several ways to incorporate video into your digital marketing strategy, all of which can add value and increase conversions simultaneously, but where to start? In this three-part article we’ll look at what types of videos you can produce, how to get them made, and where to post them for maximum impact.
Let’s start with types of video. A great video brings about a connection between the seller and buyer. Here are just a few examples of the different types of videos your company can incorporate into a winning video strategy.
In part 2 of our three part article we’ll discuss how to get your video produced for your digital marketing campaign. In part 3 of this three part article we’ll review the different places to post different types of video content.
Videos marketing can do far more than just promote your product or service. Video content marketing can be used to build customer rapport, generate interest in your brand vision, and showcase customer testimonials. Used alongside social media, video marketing can even be used for live-stream events, how-to instructional videos, educational videos and much more – all of which can engage customers, promote your brand and eventually drive lead generation and sales. Our team of professional videographers and photographers have the experience to create engaging storytelling content in ways that compel your target audience into action. If you’re interested in incorporating video marketing into your digital marketing strategy we can help, contact Blend Today.