How to Incorporate Video in Your Digital Marketing – Part 3

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You understand that you can create many different types of video marketing assets including: Explainer videos, testimonials, personalized, demonstration videos, brand awareness, non-sales videos, brand anthems, and surprise and delight videos. You’ve chosen your creative team, made a creative brief, collaborated on a great script, agreed to a storyboard, and had a pro crew shoot and edit your video.  Now that you’ve created great video marketing campaign assets, how do you use them to leverage the best results?  In part three of our article, how to incorporate video into your digital marketing, we will list some of the various places to post the different types of videos.

 Videos on Landing Pages

Placing a video on a landing page increases its chance of showing up on the first page of search results as well increase conversion rates.  Search engines love video content, so including video can help your pages ranking.  A landing page is typically created to introduce your product or service to customers.  Using video and or user generated content in your landing page can help foster trust and generate interest.

Videos on Social Media

Video content generates 1200% more shares than text and images combined.  In some cases it is possible to create a single video that succeeds on all platforms.  However, if you consider the different viewing habits and demographics for each social media platform, it may lead you to consider a video campaign with more than one video.  Here are some things to consider:

  • YouTube – Suits longer video’s and higher production values
  • Facebook – Short videos (with captions as 85% of Facebook videos are viewed without sound)
  • Instagram – Short videos with high quality visuals
  • Twitter – Short mobile friendly video
  • Snapchat – Super short videos that capture the essence of the platform

Most social media videos should emphasize storytelling and focus on building relationships and brand awareness.

Videos on Product Pages

While you can show off a product on social media or other platforms, you should absolutely show it off on the actual product page.  Showing a customer how they can benefit from using your product and why they should buy it now is a great way to prompt a purchase.  Product video can include close-up product shots, an example of how to use the product, testimonials about the product, or even a “how it’s made” or “how to care for” video that provides added value to the customer.

Videos Posted in a Blog

While most blogs focus on text and images, using video content can drive more inbound links and create more engagement with customers.  You can use videos to provide more information on a product, service, or about your brand.  Video embedded in your blog should be used to strengthen your point or assertion regarding your product, brand, or business.

Videos can do far more than just promote your product or service. Video content marketing can be used to build customer rapport, generate interest in your brand vision, and showcase customer testimonials. Used alongside social media, video marketing can even be used for live-stream events, how-to instructional videos, educational videos and much more – all of which can engage customers, promote your brand and eventually drive lead generation and sales.  Our team of professional videographers and photographers have the experience to create engaging storytelling content in ways that compel your target audience into action.  If you’re interested in incorporating video marketing into your digital marketing strategy we can help, contact Blend today.

Did you miss part 1 or part 2 of How to Incorporate Video in your Digital Marketing? Learn the types of videos and how to incorporate them into Your Digital Marketing and how to get your video produced for your digital marketing campaign.