OTT – It’s Like TV Used to Be.

We have all heard about the explosive growth in online video streaming or OTT (over-the-top) for video content.  AVOD (Advertising-based Video on Demand) allows your brand to reach the growing segment of customers who have cut the cord with traditional television and opted for streaming content.  Companies with broad digital strategies are including OTT advertising as part of their overall marketing plan to take advantage of the growing popularity, and ever-widening variety of streaming services on which to advertise. But which platforms are the best for advertisers?

Business Insider magazine set out to answer that question by interviewing industry professionals for their article –  Hulu, Roku, and other streamers are on a growth tear as millions of viewers and ad dollars move online — here are the ones advertisers value the most and why.

When Insider wanted to know which ad-supported streaming services media professionals are the most excited about right now and why they contacted our own Matt Bijarchi, CEO and chief creative officer of Blend, for his input. 

              Regarding Paramont+ and Pluto TV…

“… the pair rate the highest among AVODs when it comes to content. Along with live sports, Paramount+ houses over 2,500 movies and 30,000 TV episodes, including new original “Star Trek” content and the popular “Yellowstone,” which just became available for free on Pluto TV.

“That’s one of the hottest TV shows, full stop. Yes, there are ads [on Pluto TV], but you aren’t paying for cable TV and you’re not paying a

monthly subscription. You can live with the ads. It’s like TV used to be,” Bijarchi said.”

For complete article see: Business Insider – March 24, 2022    Hulu, Roku, and other streamers are on a growth tear as millions of viewers and ad dollars move online — here are the ones advertisers value the most and why.   By – Lindsay Rittenhouse

Video advertising on OTT streaming services has become an essential component of any advanced digital marketing strategy.  At Blend, our professional creative team in Los Angeles has the experience to produce high-quality commercials meant for advertising-based video on demand platforms.  If you’re looking for a video production agency with the know-how needed to craft the right kind of video ad for the right OTT platform, turn to experienced professionals at Blend. Brands enlist the help of a video marketing specialist like Blend because they want their OTT ad to make a connection with viewers in a way that compels them to action. If you’re interested in incorporating video advertising on OTT into your digital marketing strategy we can help, contact Blend Today.