The Blend Process

Celebrity commercial - Blend Video Production

A video tutorial about the Blend process for partnering with clients to produce high-quality video content, broadcast commercials, and OTT advertising.

Video lets your potential customers experience your brand and see how they can benefit from purchasing your product or service. It beats any image or written content. If you’re looking for an engaging medium to boost your site’s conversion rates and produce financial returns, using video to sell your product is the solution. Our team of professional photographers and videographers has the experience to create engaging storytelling content in ways that compel your target audience into action. 

If you’re interested in incorporating video marketing into your digital marketing strategy we can help, contact Blend Today.

In the video above, Matt Bijarchi, the Founder and Managing Partner of Blend, talks through how the process at Blend works.

Blend is a creative production agency in Los Angeles.  We create and produce video content for brands.  We’re proud to say that we work with the most satisfied clients at some of the world’s fastest growing companies.  

While these brands may not yet be household names, there are, quite literally, some of the fastest growing brands in the world.

We’re able to do this because we keep our process simple and focused

Our core offering delivers three things:

  • Creative Excellence
  • Simplicity
  • Delivery

We are a producer led creative agency which means we prioritize the people and parts of the process that have the most impact

And cut out everything that drains time, money and energy.  We have a code of practice, we’re solutions oriented, we always seek the highest standards, while maintain total transparency with our clients.

Here’s a rough outline of how our project based creative and production agency model works. 

Once we receive a RFP or a clearly defined list of deliverables for the creation and production of branded content here is our process.

While each project varies, we find we tend to spend about 3-4 months on average per client project.

Blend has a full time staff of four.

Here’s our basic ten step process once we receive a qualified RFP or creative brief

1. Source appropriate creative; production; post production talent (cut to copywriters; art directors; directors; editors; vfx websites )

2. Present Deck Bid + Statement of Work (show bid pages; SOW pages; signature and Invoice)

3. Creative Brief Approval + Receive First Payment (show creative brief + wire received graphic lol)

4. Present Creative Territories (Deck cover pages)

5. Full Scripting/Art + Revisions (Script deck overview)

6. Pre-Production + Receive 2nd Payment (Pre Pro Book cover; crew pics; wire received graphic lol)

7. Production + Rough Cuts + Revisions (BTS shots; Editor shots)

8. Post Production: VFX; Animation; VO; Graphics; Music (Editor; VFX; VO shots)

9. Final Approvals + Final Versioning (zoom calls happy clients)

10. Deliver work + Receive Final Payment (final finals; wire received graphic)

Some projects have extra steps but we try to keep it simple.

And that’s our process.  If you’d like any other information please get in touch with us.