The Importance of a Potent CTA in Video Marketing

In marketing, a CTA or call-to-action is the most critical part of any piece of content.  It’s the element that drives viewers to act, and its strength (or weakness) will likely determine the success of the marketing content itself in meeting its goals.  In video marketing, the right call-to-action at the right moment can compel your target audience into action making it a potent CTA an important part of any successful campaign.

Video marketing is one of the best ways for companies to reach consumers and share information.  Whether the content is for sales, marketing, training, or brand awareness, videos provide consumers with a more entertaining way to get information about your brand.  Video marketing offers you a way to showcase your product or service, expand awareness of your brand, and connect with your customers or potential customers in an engaging, and powerful way.  However, to be successful, videos must have some sort of visual or auditory cue to drive action.  This is where a CTA becomes an essential component of your video marketing strategy.

A call to action in video advertising allows you to make your marketing strategy more effective.  A thoughtfully crafted marketing video tells viewers why they should interact with your brand, and a good CTA tells them how.  Whether you want viewers to follow you on social media, shop your seasonal sale, or visit your website, a CTA makes it clear what their next step is – while making it easy for them to take it.

A call-to-action can exist almost anywhere within your video content, with opportunities for verbal, text, and button CTAs across all social media platforms.  Whether you add the call to action to the text surrounding the video, include it verbally in the video’s dialogue, or overlay it on the video itself as a button, your videos need a strong call to action that your audience won’t be able to ignore.

Using the correct CTA allows for creating consistent marketing content that will guide your potential leads through every step of the customer journey, grow your brand’s reach, and increase engagement.  When planning your next video campaign, consider using different types of CTAs, integrating them into your videos naturally while tailoring your message to various purposes.  Don’t be afraid to use the various CTA tools offered by video platforms for a seamless user experience.

When Heartland bank needed a product video that emphasized how quick and easy it is to apply for a small business loan, they came to Blend.  Our video marketing production team created this 30-second spot.  This video ad includes three examples of CTA placements and types from the floating text telling viewers to “just apply online”, to the auditory instructions to “see how Heartland can help you today”, to the “Open for Business” button at the end.

A successful video marketing strategy that includes moving CTAs can help to grow your brand, promote your products or services, and engage with your customers.  Blend is a creative digital production company that can help you to develop the right video marketing strategy for your brand and produce high-caliber video content.  Our team of professional videographers and photographers has the experience to create engaging storytelling content that includes potent CTA s to move your target audience into action.  If you’re interested in incorporating video marketing into your digital marketing strategy we can help, contact Blend Today.