What is a brand video? These are videos that focus on your overall brand or put simply, who you are and why you’re here. These can be tricky, but here we discuss the right approach that you can use to create a video that attracts attention and elevates your brand.
Using video to expand brand awareness can be wildly successful. Customers are now more likely to form their first impression of your brand while surfing the internet or scrolling through a social media platform. So now, more than ever, it’s important for marketers to begin including video content in their strategic marketing plans.
While promotional videos, campaign specific sales efforts and product videos serve their functions, so too does the brand video.