Branding

Using Video to Expand Brand Awareness

Using video to expand brand awareness can be wildly successful.  Customers are now more likely to form their first impression of your brand while surfing the internet or scrolling through a social media platform.  So now, more than ever, it’s important for marketers to begin including video content in their strategic marketing plans.

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Branded video Analysis

How to Create a Branded Video for your company

Steps in creating a branding video for your company including the benefits, choosing an agency, the approval process, and casting.

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Why a Brand Video Is an Essential Part of Any Mobile Marketing Strategy

While promotional videos, campaign specific sales efforts and product videos serve their functions, so too does the brand video.

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tablet graphic for history of branding

The History of Branding

Branding today is at the forefront of identity, image and marketing. However, how did branding originate? Initially, the idea of branding was to show ownership of things that were of […]

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graphic for logo design

What are the characteristics of a good logo?

At Blend we know that a great logo looks simple – but the process of creating one can be very difficult. In this blog post we look at the characteristics […]

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graphic for market branding

How branding influences consumers

At Blend we really do understand that good branding is essential for a successful business and cohesive marketing campaign. Once you’ve read this article you should read two other posts […]

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