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The History of Branding

Branding today is at the forefront of identity, image and marketing. However, how did branding originate? Initially, the idea of branding was to show ownership of things that were of […]

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What are the characteristics of a good logo?

At Blend we know that a great logo looks simple – but the process of creating one can be very difficult. In this blog post we look at the characteristics […]

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How branding influences consumers

At Blend we really do understand that good branding is essential for a successful business and cohesive marketing campaign. Once you’ve read this article you should read two other posts […]

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Where and How Does Branding Fit Into Marketing?

First we want to clarify an important point, there is a big difference between marketing and branding. The former can be defined as processes and tools that people use to […]

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Ways To Make Your Brand Memorable

Brand recognition is only the first step when it comes to growing a great brand. Making your brand memorable for all the right reasons is crucial to ensuring that your […]

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What is branding and why it is used by businesses?

We know how important your brand is at Blend as we specialise in helping businesses to plan and create world-class brand strategies. In this post we focus on reasons why […]

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