Digital Marketing

A woman watching on a television

Producing a Commercial for CTV/Digital vs. Linear Distribution: A Creative Agency’s Perspective

Producing a Commercial for CTV/Digital vs. Linear Distribution: A Creative Agency’s Perspective

Advertising has evolved with the rise of digital platforms, introducing new challenges and opportunities, particularly with Connected TV (CTV). This article explores how creative agencies navigate producing commercials for both traditional linear TV and CTV, adapting to this significant industry shift.

Celebrity commercial - Blend Video Production

The Blend Process

The Blend Process

A video tutorial about the Blend process for partnering with clients to produce high-quality video content, broadcast commercials, and OTT advertising.