Pros + Cons of Video Marketing

We have already established the massive effect a successful marketing video can create,  (see – Key Elements to a Successful Digital Marketing Campaign). Selecting which type of video filming strategy […]

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digital marketing strategy

Key Elements to a Successful Digital Marketing Campaign

Define Success What does success for your project look like? Is success 500,000 views? Is success a 20% increase to gross margin? Is success coverage in Mashable or Fast Company? My mentor […]

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girls look at phones - make a viral video

Best Types of Viral/Social Media Videos

A “viral video” is one that seemingly comes from nowhere and takes the internet by storm. While there are many who tote exact equations on how to create the “perfect” […]

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How to Incorporate Video in Your Digital Marketing – Part 3

You understand that you can create many different types of video marketing assets including: Explainer videos, testimonials, personalized, demonstration videos, brand awareness, non-sales videos, brand anthems, and surprise and delight […]

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producing video for digital marketing - training video production - cast and crew

How to Incorporate Video in Your Digital Marketing – Part 2

You know your goals and have chosen the type of video you want to create.  What next?  In part two of our three-part article we’ll discuss how you get your […]

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How to Incorporate Video in Your Digital Marketing – Part 1

“Today’s consumers are in complete control of their path to purchase” – Google.  Gone are the days of producing a single ad, or using a lone advertising format, the road […]

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