Digital Marketing

video marketing business vs consumer

B2C vs. B2B Video Marketing

Is there a difference between B2C and B2B video marketing?  It isn’t always cut and dry, there is some overlap, but when developing your digital media marketing strategy there are […]

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Surprise and delight video marketing with mastercard photo gwen s

The Power of a Surprise and Delight Video Marketing Campaign

A Surprise and Delight marketing campaign is a powerful tool used to attract customers, promote loyalty, and increase customer engagement.  By surprising customers by offering them unexpected rewards.  Sharing the […]

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video onboarding tutorial

Introducing Onboarding Videos

Today, more and more companies are including onboarding videos as part of their marketing and employee engagement strategies. Onboarding refers to any education or information you provide new clients, product users, service subscribers, or employees during their initial interaction with your company. Video excels at delivering this type of information in a quick and easy-to-digest way. A good onboarding experience can lead to customer retention, better product reviews, increased sales through happy user referrals, and higher new employee productivity.

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Add OTT Advertising

Add OTT Advertising to Your Media Mix

Advertising through OTT gives your brand access to the living room, where families spend time together, often independent of what’s on at the moment. Companies of all sizes can use OTT advertising to extend their audience reach in creative and innovative ways.

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ott commercial advertising

What is OTT Advertising?

As users begin shifting more and more towards streaming and away from traditional television, the potential of OTT video advertising has grown massively.

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video marketing on social media

Video Marketing on Social Media

Video marketing on social media offers you a way to increase awareness of your brand, product, or service, and connect with customers in an engaging way.

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