Digital Marketing

Today, more and more companies are including onboarding videos as part of their marketing and employee engagement strategies. Onboarding refers to any education or information you provide new clients, product users, service subscribers, or employees during their initial interaction with your company. Video excels at delivering this type of information in a quick and easy-to-digest way. A good onboarding experience can lead to customer retention, better product reviews, increased sales through happy user referrals, and higher new employee productivity.

Video marketing on social media offers you a way to increase awareness of your brand, product, or service, and connect with customers in an engaging way.

Developing a video marketing strategy doesn’t have to be a daunting task. Here are 5 steps for creating a simple but successful video marketing strategy.