Whether they are selling products, explaining services, or training new staff or customers, many businesses are incorporating different animation styles in their video productions as an innovative yet cost-effective way to engage with their target audience.
Surprises make people feel important and special. When customers are delighted it can help to create a powerful and long-lasting bond with your brand. A Surprise and Delight marketing campaign is a powerful tool used to attract customers, promote loyalty, and increase customer engagement.
Today, more and more companies are including onboarding videos as part of their marketing and employee engagement strategies. Onboarding refers to any education or information you provide new clients, product users, service subscribers, or employees during their initial interaction with your company. Video excels at delivering this type of information in a quick and easy-to-digest way. A good onboarding experience can lead to customer retention, better product reviews, increased sales through happy user referrals, and higher new employee productivity.
Advertising through OTT gives your brand access to the living room, where families spend time together, often independent of what’s on at the moment. Companies of all sizes can use OTT advertising to extend their audience reach in creative and innovative ways.
Video has emerged as one of the most powerful and effective tools to engage potential customers or solidify relationships with existing customers. 2021 has shown us that an effective digital strategy is essential, and it has never been more important to embrace video marketing as part of that plan.