Video Marketing

What is OTT Advertising?

As users begin shifting more and more towards streaming and away from traditional television, the potential of OTT video advertising has grown massively.

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Common Types of Marketing Videos

At Blend, our professional creative team in Los Angeles has the experience to produce a variety of different types of video content that compels your target audience into action. Here are ten common types of marketing videos.

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Explainer Videos Explained

Explainer videos are digital marketing videos used to explain a product, service, or brand value, and are a critical content marketing tool. These ‘How To’, or training videos, can also be as effective as testimonials.

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Simple Video Marketing Strategy Guidelines

Developing a video marketing strategy doesn’t have to be a daunting task. Here are 5 steps for creating a simple but successful video marketing strategy.

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Video and Inbound Marketing

Inbound Methodology and Video Marketing

Learn how video content fits perfectly into the inbound marketing methodology and can complement your other marketing efforts.

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best brand videos

Using Video to Expand Brand Awareness

Using video to expand brand awareness can be wildly successful.  Customers are now more likely to form their first impression of your brand while surfing the internet or scrolling through a social media platform.  So now, more than ever, it’s important for marketers to begin including video content in their strategic marketing plans.

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