Using Interviews in Brand Videos
Using Interviews in Brand Videos
Creating quality video marketing content like interview videos can help keep your brand relevant, grow your audience, and increase brand awareness.
Video Marketing
The Importance of a Potent CTA in Video Marketing
The Importance of a Potent CTA in Video Marketing
A thoughtfully crafted marketing video tells viewers why they should interact with your brand, and a good CTA tells them how.
Make it Funny – Using Humor in Video Marketing
Make it Funny – Using Humor in Video Marketing
Using humor in video marketing is an excellent way for your brand’s advertising content to stand out from the competition. Consider these 5 reasons to add comedy to your next video.
OTT – It’s Like TV Used to Be.
OTT – It’s Like TV Used to Be.
Video advertising on OTT streaming services has become an essential component of any advanced digital marketing strategy.
Keys to Creating a Great Social Media Video Marketing Campaign
Keys to Creating a Great Social Media Video Marketing Campaign
Creating a social video that stands out is a challenge. To help, We created a list of key elements to creating a great social media video marketing campaign.
What is CTV Advertising?
What is CTV Advertising?
CTV advertising and OTT advertising are not simply different names for the same thing. Over the Top or OTT advertising is a broad term that includes CTV advertising as well as advertising across non-television devices like cell phones and laptops. Connected television advertising is a sub-category of OTT advertising.
Using Celebrities in Video Marketing – Pros and Cons
Using Celebrities in Video Marketing – Pros and Cons
Celebrity endorsement is a well-known promotional tool used in countless marketing campaigns. Here are some of the pros and cons of featuring celebrities in video marketing.
5 Popular Types of Animation Used in Video Marketing
5 Popular Types of Animation Used in Video Marketing
Whether they are selling products, explaining services, or training new staff or customers, many businesses are incorporating different animation styles in their video productions as an innovative yet cost-effective way to engage with their target audience.
B2C vs. B2B Video Marketing
B2C vs. B2B Video Marketing
Is there a difference between B2C and B2B video marketing? It isn’t always cut and dry, there is some overlap, but when developing your digital media marketing strategy there are some key differences between B2C and B2B video content.
The Power of a Surprise and Delight Video Marketing Campaign
The Power of a Surprise and Delight Video Marketing Campaign
Surprises make people feel important and special. When customers are delighted it can help to create a powerful and long-lasting bond with your brand. A Surprise and Delight marketing campaign is a powerful tool used to attract customers, promote loyalty, and increase customer engagement.