Creating a social video that stands out is a challenge. To help, We created a list of key elements to creating a great social media video marketing campaign.
CTV advertising and OTT advertising are not simply different names for the same thing. Over the Top or OTT advertising is a broad term that includes CTV advertising as well as advertising across non-television devices like cell phones and laptops. Connected television advertising is a sub-category of OTT advertising.
Celebrity endorsement is a well-known promotional tool used in countless marketing campaigns. Here are some of the pros and cons of featuring celebrities in video marketing.
Whether they are selling products, explaining services, or training new staff or customers, many businesses are incorporating different animation styles in their video productions as an innovative yet cost-effective way to engage with their target audience.
Surprises make people feel important and special. When customers are delighted it can help to create a powerful and long-lasting bond with your brand. A Surprise and Delight marketing campaign is a powerful tool used to attract customers, promote loyalty, and increase customer engagement.
TV stands for Direct Response Television. Instead of late-night hard nose sales ads that scream for a viewer to take action and look like they were produced in someone’s garage, modern DRTV commercials have advanced in placement, quality, and creativity.
What is a brand video? These are videos that focus on your overall brand or put simply, who you are and why you’re here. These can be tricky, but here we discuss the right approach that you can use to create a video that attracts attention and elevates your brand.
Today, more and more companies are including onboarding videos as part of their marketing and employee engagement strategies. Onboarding refers to any education or information you provide new clients, product users, service subscribers, or employees during their initial interaction with your company. Video excels at delivering this type of information in a quick and easy-to-digest way. A good onboarding experience can lead to customer retention, better product reviews, increased sales through happy user referrals, and higher new employee productivity.
Advertising through OTT gives your brand access to the living room, where families spend time together, often independent of what’s on at the moment. Companies of all sizes can use OTT advertising to extend their audience reach in creative and innovative ways.