Brand Video

If you’re interested in using brand videos as part of your digital marketing strategy we can help, get a quote from Blend today.

Using video to expand brand awareness can be wildly successful. Customers are now more likely to form their first impression of your brand while surfing the internet or scrolling through a social media platform. So now, more than ever, it’s important for marketers to begin including video content in their strategic marketing plans.

Creating quality video content, like the samples shown on this page, can help by keeping your brand relevant, growing your audience, and increasing customer understanding of your brand. Consumers like to do business with companies they are familiar with. Over time, the use of video content can help to build a relationship with your audience making them more comfortable and creating trust in your brand that can be leveraged in the future.

The way your brand is presented should be so strong that people can tell when content, including videos, has been created by your brand even if your logo isn’t visible. By focusing on consistent brand building instead of just your typical advertising campaign, you can not only increase consumer awareness of your brand but also understanding.

When it comes to effective content for brand marketing, it’s less and less about distributing a large quantity of material and more about creating quality content that is engaging and valuable to the right audience. Strong branded video campaigns can take a lot of different forms, and there’s so much creative room to produce content that speaks to your target audience. Keep in mind that creative ideation needs to be built on a strong strategic foundation rooted in deep insights based on consumer research. Which audience do you want to connect with? What do you want to accomplish? What pain points or emotions are you going for? An effective brand video should be creative, heartfelt, and human, while remaining focused on your marketing goals.

Video marketing can do far more than just promote your product or service. Video content can be used to expand brand awareness by building customer rapport, generating interest in your brand vision, and showcasing what makes your brand unique. Our team of professional videographers and photographers has the experience to create engaging storytelling content in ways that compel your target audience into action. If you’re interested in expanding awareness of your brand by incorporating video marketing into your digital marketing strategy we can help, contact Blend Today.

To learn more about branding and videos that promote brand awareness check out these posts.
WHAT IS A BRAND VIDEO
USING VIDEO TO EXPAND BRAND AWARENESS
HOW TO CREATE A BRANDED VIDEO FOR YOUR COMPANY
THE HISTORY OF BRANDING