Video Marketing on Social Media

Video marketing on social media platforms is essential.  With billions of users and the ability to micro-target your promotional campaigns, more marketing teams are turning to video marketing to increase overall engagement on each of their social media platforms.

video marketing on social media

Video marketing offers you a way to increase awareness of your brand, showcase your product or service, and connect with your customers or potentials in an engaging, and powerful way.  A High-quality video has the power to drive traffic, grow brand awareness, explain anything, foster loyalty and trust, and create leads increasing sales long-term.  It beats any image or written content.  Video marketing is a key element to any effective social media marketing strategy. 

People use social media platforms like Facebook, Instagram, Twitter, SnapChat, and YouTube multiple times a week, if not daily, so it’s no wonder why marketers are focusing on increasing their marketing efforts on those platforms.  Using video marketing on social media is a great way to connect with and further engage with the following you have built on various sites. 

There are many different types of social media marketing videos including:

Brand Videos – These are a great way to tell your brands’ story or show off your company’s personality, they focus on your company’s vision, mission, culture, or goals.

Surprise and Delight VideosCapturing a real-life moment of surprise or delight connects with the audience on a personal level. They suddenly find themselves invested in the outcome of a situation and cheering for people who, two seconds ago, they had not even known existed.

Product Videos – These demonstration videos show your product or service in action and explain how they can solve a viewer’s problem.

Testimonial Videos – These videos help you gain a target customer’s trust.  Happy customers relaying their success stories about your product can make a significant impact on your marketing effort.

Explainer Videos – These videos are useful when you’re trying to convey complex information in a format that won’t overwhelm your target audience.

Video Ad – These are videos deliberately created to prompt the customer into engaging with your brand by taking a specific action.  All of the social networks offer advertising options, providing a hyper-direct way to reach the audience you want.

Videos foster engagement as viewers would rather watch them than read a bunch of text. Whether it’s to learn more about your product or just for pure entertainment, people will press the play button as long as you post compelling video content that resonates with them. 

Your audience will know the difference between a well-produced video and one that’s quickly thrown together or amateurish.  In today’s competitive digital marketplace creating high-quality content that stands out on social media is paramount to any successful video marketing strategy.   If you’re planning to use video in your social strategy, it’s in your best interest to utilize the talents of a professional video production agency to create top-quality videos. 

At Blend, our team of professional videographers and photographers has the experience to create engaging storytelling content in ways that compel your target audience into action.  If you’re interested in incorporating video into your social media marketing strategy we can help, contact Blend Today.

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