Whether it’s a small professional Q&A forum in your offices, a product show, or a full-on convention, putting a conference or event together takes an incredible amount of work. These types of events can offer a high ROI, but only if you know how to make the most out of every opportunity the event provides.
One way to get the most bang for your event buck is to capture it on video. Having a professional videographer capture your live event on video is an easy way to create dynamic content. Event videos can be used before, during, and after an event to elevate your digital marketing and promotion efforts, lead generation, and more.
Finding engaging and relevant content to publish takes a lot of time and effort. Event video can help you fill the digital content gaps. Video is one of the most engaging types of content and can help drive traffic and sales more effectively than other forms of content. Event videos can work almost anywhere in your digital strategy. Videos can be uploaded to your website, on your home page, or in blogs. They can be included in email communications, in your sales funnels, and on social media. Embedding your event video on an ad landing page is a great way to drive interest and sales.
In addition to providing high-quality content for you to post in a variety of places, event video footage can be re-purposed and used in many other ways.
- Use short bits of the video for tips or quotes on social media
- Boost your SEO by creating a full transcript to publish with your video
- Embed relevant portions of your event video to bolster a blog post
- Use segments of your video in a “Surprise and Delight” campaign
- Share with influencers you want to work with and establish industry credibility
- Use it to promote future events
Events can be awesome, but they only last so long. While you may expose your brand or product to hundreds of people who attend the conference, once the event is over, it’s over. This doesn’t have to be the case. If you film your convention, conference, or event it can live on in perpetuity!
Creating a high-quality video can extend the life and reach of your event. When you post your event video, people can reference keynote presentations, access panel discussions, view testimonials, and experience the event almost as if they were there even if they did not attend.
Posting your conference on video can increase its reach beyond those who were able to attend. For those who couldn’t make it to the event, video helps you share your event with tons of people across the country and the world! All they need is a link to your video.
Video is a great way to make the most out of the opportunities your event creates. Capturing the most interesting, relevant, and engaging parts of a conference provides you with copious amounts of dynamic content for digital marketing and fostering conversations online.
Are you looking for a professional video production crew to film your event? Blend can help. Using a team of professional videographers and video production services like those available from Blend means you don’t need to worry about the technical aspects of creating a high-quality event video, allowing you to focus on the live event itself. If you’re interested in filming your next event or conference, contact the experienced professionals at Blend today.