Why Video is an Essential Marketing Tool for 2021

Video has emerged as one of the most powerful and effective tools to engage potential customers or solidify relationships with existing customers.  2021 has shown us that an effective digital strategy is essential, and it has never been more important to embrace video marketing as part of that plan. 

High-caliber video marketing has the power to drive traffic, grow brand awareness, explain anything, and create leads increasing sales long-term.  Here we discuss 4 key benefits to including a video marketing campaign as part of your overall advertising strategy:

Drive Traffic by Improving your SEO

Providing viewers with information on how to use your product or that explains how your service can solve their problem packs a punch in terms of driving SEO, giving your site a boost in search ranking.  We know that Google gives preference to video in searches, and now with the addition of EAT, the search engine juggernaut is prioritizing by Expertise, Authoritativeness, and Trustworthiness.  This makes high-quality video content more important than ever.  Basically, if Google thinks your content provides value to consumers, it can lead to first-page ranking for the search topics you desire.

Grow Brand Awareness

Increasing brand awareness is the first step towards increasing your customer base and sales.  Video content can help you do this.  In a fast-paced world, you need to connect with potential customers and let them know who you are and what your brand is all about in a quick and easy-to-digest way.  People are busy, no one can spare more than a few minutes to learn about your brand.  Video is the perfect medium for conveying your brands’ message quickly within the time potential customers will allow.

Video Explains It All

Engaging with consumers by using video in addition to your other content has the added value of educating as well as entertaining.  If you’re launching a new product or service, producing a video is the best way to promote it.  With video, you can explain and demonstrate everything about the product you’re offering.  If you think your product concept may be difficult to understand, you could produce a video with animation.  Animated marketing videos are combinations of entertainment and simplicity that help bring your visions to life in a way that live video or text cannot. In addition to giving customers the “How To” of your product, explainer videos can help build consumer confidence in your product and foster positive feelings of connection to your brand. 

Video Content Can Build Trust

Marketing research has long suggested that consumers are more likely to make purchases from a brand that they have established a personal connection with.  Video content has the power to elicit and engage emotions in viewers and foster a feeling of trust.  Because video is the most human to human medium on the web, it’s the medium that can help you to create the strongest bonds with your audience. Showing your products or services in story form, through compelling and creative video productions, can help to curb consumer skepticism and create a positive relationship with your brand.  When consumers feel a personal connection to a particular brand, not only are they are more likely to purchase that brand, but they are also more likely to recommend the brand to others creating more leads for you.

Video is an excellent way to create direct engagement with potential customers as they search for ways to educate, inform, and entertain themselves.  The upward trajectory for video marketing is on, data shows that over 80% of all customer internet traffic will come from online video content by 2022.  Now more than ever, it’s important to understand that even after we finally defeat Covid-19 what’s happening with video marketing will not subside.

Video lets your potential customers experience your brand and see how they can benefit from purchasing your product or service. It beats any image or written content. If you’re looking for an engaging medium to boost your site’s conversion rates and produce financial returns, using video to sell your product is the solution. Our team of professional photographers and videographers has the experience to create engaging storytelling content in ways that compel your target audience into action. 

If you’re interested in incorporating video marketing into your digital marketing strategy we can help, contact Blend Today.