Midea is a household name in much of the world and already has products in many American homes (white-labeled under other brand names). To launch their Midea-branded home appliances in North America, Blend assembled a team of category-veteran creatives, crew, and VFX artists. Shot on a tight timeline, Blend created a suite of over 25 pieces of video content for use across multiple digital distribution channels.

Midea | Thoughtful Breakfast
Midea | Wings & Cookies
Midea | Product Overview
Midea | Hosting
Midea | Goal
Midea | Superior Cleaning

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