Verizon did a co-op with Lyft and Universal Home Video to create a ’Surprise + Delight’ social media activation celebrating the 25th Anniversary of Back to the Future. Blend produced the event and the content surrounding it.
Social Media ‘Surprise + Delight’ Activation
Messaging Strategy; Production Methodology; Vehicle Operations; Live Event Production
Verizon’s most successful social promotion to date with over 25MM unique media impressions.