Project

Verizon did a co-op with Lyft and Universal Home Video to create a ’Surprise + Delight’ social media activation celebrating the 25th Anniversary of Back to the Future. Blend produced the event and the content surrounding it.

Content

Social Media ‘Surprise + Delight’ Activation

Services

Messaging Strategy; Production Methodology; Vehicle Operations; Live Event Production

Results

Verizon’s most successful social promotion to date with over 25MM unique media impressions.