{"id":11755,"date":"2024-03-25T14:10:29","date_gmt":"2024-03-25T21:10:29","guid":{"rendered":"https:\/\/weareblend.la\/?p=11755"},"modified":"2024-03-21T12:01:48","modified_gmt":"2024-03-21T19:01:48","slug":"influence-your-audience-with-sound","status":"publish","type":"post","link":"https:\/\/weareblend.la\/influence-your-audience-with-sound\/","title":{"rendered":"Influence Your Audience With Sound"},"content":{"rendered":"\n
Hi this is Matt with Blend<\/a> here to talk about how sound can influence your audience. The director Tony Kaye<\/a> once told me that film is 51% sound. It’s a simple observation that gets at a profound truth – the auditory experience is just as critical as the visual in shaping a viewer’s emotional reaction and sense of immersion. It’s difficult to overstate the importance of sound design in creating the mood and atmosphere in video.<\/p>\n\n\n\n Nowhere is this more evident than in Jonathan Glazer’s haunting film ‘Zone of Interest<\/a>\u2019, which just won the Academy Award for sound. ‘Zone of Interest’ is a film adaptation of Martin Amis’s novel set in the Auschwitz concentration camp during World War II. The story revolves around the lives of various characters, including a Nazi officer, a Jewish inmate, and the commandant’s wife, all entangled in a complex web of power dynamics, moral dilemmas, and forbidden desires. The reason for the award is that the sound design becomes a major character, propelling the story more powerfully than any individual actor’s performance. Glazer uses amplified breaths, ambient noises, and visceral audio cues to instill a persistent sense of unease in the viewer.\u00a0\u00a0\u00a0What’s left unseen drives the narrative.<\/p>\n\n\n\nSound Can Drive the Narrative<\/h2>\n\n\n\n