Client Testimonial Video<\/strong><\/a><\/p>\n\n\n\nAn effective strategy for B2B companies is to leverage their success stories in an engaging way. Professional purchasing agents in the B2B world trust other buyers and their experiences with brands. Producing a B2B testimonial video by getting real people to talk about their experiences and offer feedback can be a great selling point, it not only builds trust, as well as demonstrates your customer loyalty.<\/p>\n\n\n\n
CTA \u2013 Call To Action Video<\/strong><\/p>\n\n\n\nAnother type of Business to Business marketing video that you can use is one in which you encourage the viewer to make some decisions moving them further down the path to purchase is a call-to-action video. B2B customers are not deciding for themselves \u2013 they need to justify their choice to others in their company. Therefore, your video needs to focus more on clear facts rather than a flowery call to action backed with nothing but words. Ideally, your call-to-action video should encourage the buyer to visualize the use of your product and how they will explain its\u2019 benefits to other stakeholders in the company.<\/p>\n\n\n\n
Interview Videos<\/strong><\/p>\n\n\n\nVideo interviews that feature industry experts and leaders allow B2B brands to highlight important internal characters as well as influential guests. This type of video can disseminate information as well as incite conversations between a brand and its\u2019 audience while establishing the brand as a valuable source of relevant and engaging content.<\/p>\n\n\n\n
Whether it\u2019s a product video, an explainer video, a client testimonial, an Interview video, or a call to action, it\u2019s important to remember that a good business-to-business video offers its\u2019 viewers some sort of value. Video marketing<\/a> lets your potential B2B customers see how they can benefit from purchasing your product. It beats any image or written content. If you\u2019re looking for an engaging medium to boost your site\u2019s conversion rates and produce financial returns, using video to promote your business to business brand and sell your products is the solution. At Blend, our professional creative team in Los Angeles has the experience to produce business to business video content that compels your target audience into action. If you\u2019re interested in incorporating video marketing into your digital marketing strategy we can help, contact Blend Today<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"In this post, we look at five video formats that work well for B2B marketing.","protected":false},"author":15,"featured_media":6510,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","footnotes":""},"categories":[32,33,29,30],"tags":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/weareblend.la\/wp-json\/wp\/v2\/posts\/6508"}],"collection":[{"href":"https:\/\/weareblend.la\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/weareblend.la\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/weareblend.la\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/weareblend.la\/wp-json\/wp\/v2\/comments?post=6508"}],"version-history":[{"count":5,"href":"https:\/\/weareblend.la\/wp-json\/wp\/v2\/posts\/6508\/revisions"}],"predecessor-version":[{"id":7641,"href":"https:\/\/weareblend.la\/wp-json\/wp\/v2\/posts\/6508\/revisions\/7641"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/weareblend.la\/wp-json\/wp\/v2\/media\/6510"}],"wp:attachment":[{"href":"https:\/\/weareblend.la\/wp-json\/wp\/v2\/media?parent=6508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/weareblend.la\/wp-json\/wp\/v2\/categories?post=6508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/weareblend.la\/wp-json\/wp\/v2\/tags?post=6508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}