{"id":7590,"date":"2021-11-10T17:13:52","date_gmt":"2021-11-11T00:13:52","guid":{"rendered":"https:\/\/weareblend.la\/?p=7590"},"modified":"2022-02-07T13:03:42","modified_gmt":"2022-02-07T20:03:42","slug":"surprise-and-delight-video-marketing-campaign","status":"publish","type":"post","link":"https:\/\/weareblend.la\/surprise-and-delight-video-marketing-campaign\/","title":{"rendered":"The Power of a Surprise and Delight Video Marketing Campaign"},"content":{"rendered":"\n<p>A Surprise and Delight marketing campaign is a powerful tool used to attract customers, promote loyalty, and increase customer engagement.&nbsp; By surprising customers by offering them unexpected rewards.&nbsp; Sharing the delight of customers created by these rewards with high-quality video content across multiple channels fosters enhanced interactions with consumers and excitement about your brand.<\/p>\n\n\n\n<p>A delightful surprise can make a person\u2019s day.&nbsp; It could involve a complimentary pastry at a caf\u00e9\u2019 or a free drink at a local pub or a free dessert compliments of a restaurant waiter.&nbsp; Put simply \u2013 Surprises make people feel important and special.&nbsp; When customers are delighted it can help to create a powerful and long-lasting bond with your brand.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/weareblend.la\/wp-content\/uploads\/2016\/03\/mcgwen-1.jpg\" alt=\"Surprise and delight video marketing with mastercard photo gwen s\" class=\"wp-image-416\" width=\"218\" height=\"218\" srcset=\"https:\/\/weareblend.la\/wp-content\/uploads\/2016\/03\/mcgwen-1.jpg 600w, https:\/\/weareblend.la\/wp-content\/uploads\/2016\/03\/mcgwen-1-150x150.jpg 150w\" sizes=\"(max-width: 218px) 100vw, 218px\" \/><\/figure><\/div>\n\n\n\n<p>One of the most successful and recognizable Surprise &amp; Delight video marketing campaigns has been the MasterCard\u00ae \u201dPriceless Surprises\u201d campaign.&nbsp; MasterCard\u00ae began by connecting with members on social media and giving them surprise prizes and gifts like VIP Grammy award show tickets, special access concert tickets, and even in-person meetings with celebrities.&nbsp; These scenarios captured on video in real-time with real people are relevant, memorable, and exciting.<\/p>\n\n\n\n<p>Capturing a real-life moment of surprise or delight connects with the audience on a personal level. Suddenly, viewers find themselves invested in the outcome of a situation and cheering for people who, two seconds ago, they had not even known existed.&nbsp; <strong>Blend<\/strong> partnered with MasterCard\u00ae to create a video capturing the story of card members receiving a fantastic surprise that included tickets to a Gwen Stefani concert as well as an on-stage experience.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"MasterCard + Gwen\" src=\"https:\/\/player.vimeo.com\/video\/132025804?h=44129dbea0&amp;dnt=1&amp;app_id=122963\" width=\"1200\" height=\"675\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-blend wp-block-embed-blend\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"B9G9LVElsA\"><a href=\"https:\/\/weareblend.la\/work\/mastercard-gwen-stefani\/\">Mastercard + Gwen<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Mastercard + Gwen&#8221; &#8212; Blend\" src=\"https:\/\/weareblend.la\/work\/mastercard-gwen-stefani\/embed\/#?secret=hPhO0pJ67E#?secret=B9G9LVElsA\" data-secret=\"B9G9LVElsA\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>The Blend<\/strong>&nbsp;video production team also partnered with&nbsp;MasterCard\u00ae and Lyft&nbsp;to surprise unknowing card members with prizes and a night among the stars that they would not soon forget. The excitement of the award winners was palpable and shot in such a way that the audience was excited<em>&nbsp;for<\/em>&nbsp;them. &nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Mastercard \/ Lyft Priceless Surprises\" src=\"https:\/\/player.vimeo.com\/video\/119492539?h=c116606a72&amp;dnt=1&amp;app_id=122963\" width=\"1200\" height=\"675\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-blend wp-block-embed-blend\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"DU5byaamme\"><a href=\"https:\/\/weareblend.la\/work\/mastercard-lyft\/\">Mastercard + Lyft &#8211; Case Study<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Mastercard + Lyft &#8211; Case Study&#8221; &#8212; Blend\" src=\"https:\/\/weareblend.la\/work\/mastercard-lyft\/embed\/#?secret=n93jeac4pn#?secret=DU5byaamme\" data-secret=\"DU5byaamme\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong><a href=\"https:\/\/weareblend.la\/video-marketing-services\/\" title=\"Video Marketing Services\">Video marketing<\/a><\/strong>&nbsp;can do far more than just promote your product or service. A well-planned surprise and delight campaign within your digital marketing strategy could lead to more than just a short-term sales boost but also long-term brand loyalty.&nbsp; Used alongside social media, a surprise and delight video campaign can engage customers, promote your brand and eventually drive lead generation and sales.&nbsp; Our team of professional videographers and photographers has the experience to create engaging storytelling content in ways that compel your target audience into action.&nbsp; If you\u2019re interested in adding a surprise and delight video campaign to your digital marketing strategy we can help,&nbsp;<a href=\"https:\/\/weareblend.la\/contact\/\">contact Blend Today<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Surprises make people feel important and special.  When customers are delighted it can help to create a powerful and long-lasting bond with your brand.  A Surprise and Delight marketing campaign is a powerful tool used to attract customers, promote loyalty, and increase customer engagement.\u00a0 ","protected":false},"author":15,"featured_media":416,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","footnotes":""},"categories":[32,28,33,29,30],"tags":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/weareblend.la\/wp-json\/wp\/v2\/posts\/7590"}],"collection":[{"href":"https:\/\/weareblend.la\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/weareblend.la\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/weareblend.la\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/weareblend.la\/wp-json\/wp\/v2\/comments?post=7590"}],"version-history":[{"count":5,"href":"https:\/\/weareblend.la\/wp-json\/wp\/v2\/posts\/7590\/revisions"}],"predecessor-version":[{"id":7969,"href":"https:\/\/weareblend.la\/wp-json\/wp\/v2\/posts\/7590\/revisions\/7969"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/weareblend.la\/wp-json\/wp\/v2\/media\/416"}],"wp:attachment":[{"href":"https:\/\/weareblend.la\/wp-json\/wp\/v2\/media?parent=7590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/weareblend.la\/wp-json\/wp\/v2\/categories?post=7590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/weareblend.la\/wp-json\/wp\/v2\/tags?post=7590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}