{"id":8143,"date":"2022-04-05T06:12:00","date_gmt":"2022-04-05T13:12:00","guid":{"rendered":"https:\/\/weareblend.la\/?p=8143"},"modified":"2024-03-11T07:50:01","modified_gmt":"2024-03-11T14:50:01","slug":"make-it-funny-using-humor-in-video-marketing","status":"publish","type":"post","link":"https:\/\/weareblend.la\/make-it-funny-using-humor-in-video-marketing\/","title":{"rendered":"Make it Funny – Using Humor in Video Marketing"},"content":{"rendered":"\n

Whether your company means \u201cserious business\u201d or is more of a social or trendy brand, your marketing strategy can benefit from using humor in its video advertising.  Using humor in video marketing is an excellent way for your brand\u2019s advertising content to stand out from the competition.  A touch of comedy, self-deprecation, or sarcasm, helps to add personality to your commercial video and makes viewers want to hear what you\u2019ll say next.<\/p>\n\n\n\n

There\u2019s no doubt that video marketing can grab attention.  A well-crafted story provides entertainment while selling a product or service that viewers may actually need.  Stories that make us laugh are entertaining.  Consider these 5 reasons to add humor to your marketing video.<\/p>\n\n\n\n

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  1. Capture Attention \u2013 Let\u2019s face it, some products may be less than exciting.  While products that are necessities aren\u2019t usually thrilling, they are what consumers spend the majority of their money on.  Producing a commercial that includes a dash of humor can make potentially boring product explanations entertaining and attention- grabbing. That\u2019s a win for elevating brand awareness and promoting your products, but humor goes farther than that.<\/li>\n\n\n\n
  2. Emotional Connection \u2013 Using humor in your corporate video marketing content can help to humanize your brand.   It can create an emotional connection between the consumer and a company, product, or service. <\/li>\n\n\n\n
  3. Level the Field \u2013 Humor in video advertising can help smaller companies compete with larger ones.  Even with a smaller budget, it can be a difference-maker especially if you\u2019re willing to take risks that no giant corporation would take.  Consumers like good and funny, they don\u2019t care how big the company is or how much was spent on a commercial, they care about the quality of the content. <\/li>\n\n\n\n
  4. Build Brand Trust \u2013 People generally like people who can make them laugh, and trust people they like.  A funny video ad can help a consumer consciously or subconsciously like a brand, and aids in building trust with viewers.<\/li>\n\n\n\n
  5. Memorable and Sharable \u2013 The internet is cluttered with every type of content you can imagine.  Comedy brings your videos to life, and the funnier the video the more memorable.  Humor works because laughter releases endorphins that make us feel good.  Happy viewers are then multiplied on the internet as audiences flock to social media to share hilarious videos with their friends.<\/li>\n<\/ol>\n\n\n\n

    Humor is only a good video marketing tool when it\u2019s used in a way that speaks to your audience in a way that makes them comfortable.  What\u2019s considered funny can vary widely between people across demographics, ages, educational, and cultural backgrounds.  No joke exists that is loved by everyone, everywhere, so creating funny video marketing content can be tricky. That is where working with a creative marketing agency that has experience producing humorous television commercials<\/a>, OTT ads<\/a>, and social media video content<\/a> comes in.  <\/p>\n\n\n\n

    Blend understands how to use humor without losing sight of your branding, message, and ultimately your company\u2019s image and reputation.  Our creative team has experience creating captivating and humorous video marketing content.  Here are two examples in which our Los Angeles creative agency used humor in video marketing to great effect.<\/p>\n\n\n\n

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