Blend: Who We Are
Blend is a creative production company. We develop, write and produce world-class branded content, rooted in deep strategic insights, that deliver results and build brand equity. As a boutique shop, we are project based and act as both agency + production company, securing efficiencies and a lean model, all while delivering newsworthy results.
We are OmniChannel in that we can create branded stories and the platforms they live in. We are nimble, hungry, project based, relentlessly focused on ROI and we do world-class work with global clients.
Why We Matter
Like all business verticals, brands are looking to take out the middlemen. By working directly with creative production companies, marketers can get more nimble service without going through the traditional agency model, which would subcontract production companies.
What We Look Like
Here’s a short sizzle reel of our work + people.
Matt has spent 20 years executive producing branded content & technology products. His experience includes leadership roles at some of the most iconic advertising and entertainment marketing firms, including stints as Head of Integrated Production for Y&R; Executive Producer of Media Arts at TBWA/Chiat/Day; and as a marketing agent at the Creative Artists Agency (CAA). Matt has a passion for creating multi- platform branded content and has won numerous awards and distinctions, including Webby’s, Gold Lions; and the Audience Favorite Award at SXSW. He has 3 Emmy Nominations for Best Commercial and his work is part of the permanent collection at the Museum of Modern Art (MOMA) in NY. He founded Blend in 2015 as a creative production company focused on creating and producing world class branded content, rooted in deep strategic insights that deliver results.
Recent Work + ROI
We recently did a campaign for Heartland Bank (B2B2C) out of NZ, touting their non-predatory small business loans. We did the strategy positioning statement, wrote the script and produced the campaign directly for the client. In the first 3 weeks in market the work has resulted in a 75% increase to online applications by qualified buyers. It is their most successful work to date.
Most Used Product + Services
Carmine.io. With over 500k users via iOS; Android and Desktop, Carmine is our most successful product in market. We worked with the founder over 18 months to build and design the product; name the company; create the brand and product videos, and take Carmine to market.
What We Want
B2B and B2C clients who want the dedication and passion of a boutique, with the depth and prowess of mature advertisers well versed in both storytelling and technology. We love working with funded start ups and disruptors of all stripes
Read AdWeek Profile