Video Production:
Making the Content

The creative process behind making a video production can be lengthy, but the results are often worth it. From scriptwriting and storyboarding to filming and editing, there are many steps involved in creating high-quality videos. 

At a creative digital marketing agency like Blend, video production is one of our core services. We understand the importance of delivering engaging and creative content that resonates with audiences. That’s why we take the time to truly understand our clients and their goals before starting any project. 

Once we have a solid understanding of what our clients are looking for, we begin the creative process. It usually starts with scriptwriting and storyboarding. We work closely with our clients to ensure that the final product aligns with their vision. 

If you’re looking for a video marketing agency in Los Angeles that can help with video production, look no further than Blend. We have the experience and expertise to produce high-quality videos that meet your goals and exceed your expectations. Contact us today to learn more about our video production services.

Pre-Production Methodology

Pre-production is the planning phase of video production. It’s when you figure out what your video will be about, who your target audience is, and what style you want to use.  

If you’re working with a video marketing agency, they will likely have a pre-production process that will take you through. It includes market research, target audience analysis, and concept development. Once you have a clear idea of what your video will be about, the agency will help you develop a storyboard or script. 

Once you have a storyboard or script, it’s time to start thinking about the logistics of your video shoot. It involves location scouting, scheduling, and equipment rental. If you’re working with a video marketing agency like Blend, we will likely have a team of experienced professionals who can help you with all these details. 

The last step in pre-production is to create a budget for your video. This includes camera and lighting rentals, crew salaries, and travel expenses. Once again, if you’re working with a video marketing agency in Los Angeles, they will likely have experience in creating budgets for video productions. 

Production + Editorial

In video production, Production + Editorial is responsible for creating and managing the overall look and feel of the project. This includes working with the client to understand their vision, researching, sourcing footage, and then editing it all together into a cohesive final product. 

The Production + Editorial team works closely with the other departments in video production, such as camera operators, sound engineers, and animators, to ensure that every element of the project comes together seamlessly. They also liaise with the client throughout the process to ensure they are happy with the end result. 

If you’re looking for a digital marketing firm that can produce high-quality video content, Blend is the expert. We have a team of experienced professionals who will work with you to create a final product you can be proud of. Contact us today to learn more about what we can do for you. 

a group of people standing indoors, looking at a poster on a wall.
creative video production agency shoot

Earned Media Strategies

As a digital marketing agency in Los Angeles, we often get asked about the best way to earn media strategies in video production. The answer, of course, depends on each unique situation, but some general tips can help you get started. 

First, it’s essential to understand what earned media is and how it can benefit your video production. Earned media is any exposure your video production receives through word-of-mouth or other organic means. It can be anything from social media buzz to positive reviews and press coverage. 

The benefits of earned media are numerous, but perhaps the most important is that it can help you reach a wider audience than you would with paid advertising alone. Additionally, earned media can be a more cost-effective way to market your video production since you’re not paying for advertising space or time. 

We make videos that people will want to watch

If you’re looking for help making your video content, whether for marketing or entertainment, look no further than Blend. We are a full-service digital marketing agency in Los Angeles with years of experience creating videos that engage and entertain audiences.  

Our team will work with you to develop a concept that fits your needs and budget, then produce a high-quality video that will get people talking. Contact us today to get started!


Ready to get started?