Define Success What does success for your project look like? Is success 500,000 views? Is success a 20% increase to gross margin? Is success coverage in Mashable or Fast Company? My mentor […]
Read It
A “viral video” is one that seemingly comes from nowhere and takes the internet by storm. While there are many who tote exact equations on how to create the “perfect” […]
Read It
Video messaging has taken over the internet. No-where is this more evident than on social media. Any forward facing marketing plan needs consider this huge audience and maximize potential […]
Read It
Blend is a creative production company based in Los Angeles. We develop, write and produce world-class branded content, rooted deep in strategic insights, that result in brand building equity. We […]
Read ItYou understand that you can create many different types of video marketing assets including: Explainer videos, testimonials, personalized, demonstration videos, brand awareness, non-sales videos, brand anthems, and surprise and delight […]
Read It
You know your goals and have chosen the type of video you want to create. What next? In part two of our three-part article we’ll discuss how you get your […]
Read It“Today’s consumers are in complete control of their path to purchase” – Google. Gone are the days of producing a single ad, or using a lone advertising format, the road […]
Read It
The advertising and media landscapes have been in rapid flux, and, as media consumption tastes continue to evolve, it’s helpful for brands to keep abreast of the evolution of modern […]
Read ItRise of 24/7 Media With the rise of 24/7 media across all devices, there is an almost infinite amount of online video content, most of which is micro targeted to […]
Read It
Brand Video This is sometimes referred to as an “Anthem” video. These are the hardest to do, because you need to address the macro and micro aspects of your business […]
Read ItWhat are the goals of the Video Campaign? When creating a video campaign, it’s critical that you have set realistic and measurable goals. You might be seeking to create an overall […]
Read It
According to a survey by Netcraft at the start of 2018, there are, wait for it, more than 1.8 billion websites online. Yes, 1.8 billion, the majority of which however […]
Read It
Video lets your potential customers see how they can benefit from purchasing your product. It beats any image or written content. Also, you can include more information in a 20 […]
Read It
Many SaaS start-ups and even established companies struggle to gain significant traction. The good news is, you can follow predictable steps to increase your chances for success. Here are the […]
Read It
As one of the fastest growing forms of marketing, online video advertising should be part of your business’s development strategy. It promotes brand recall, boosts SEO rankings, performs well on […]
Read It
Know your audience To conduct an effective marketing campaign, you need to know everything possible about the type of people who will be buying your product or service. Age, geographical […]
Read ItViral videos are ubiquitous to the internet and our interconnected society. When done right, they offer immediate exposure to millions of people worldwide and become a social talking point. Yet […]
Read It
Video production has become a critical element of successful a marketing campaign. By 2020 over 80% of all internet traffic is expected to be video content. The numbers are expected […]
Read It
Including photographs in your content marketing strategies is an excellent way to attract attention and creates a talking point. Pictures can speak a thousand words and can ensure your content […]
Read It
If you are looking to get into video editing for your business, look no further. We are passionate about video and we have tried out most of the editing packages […]
Read It
User experience design is a concept that dates back thousands of years ago but was only echoed in the 1990s by Donald Norman, Apple’s cognitive scientist. It borrows greatly from […]
Read It
Branding today is at the forefront of identity, image and marketing. However, how did branding originate? Initially, the idea of branding was to show ownership of things that were of […]
Read It
Now that more and more businesses are using Software as a Service (SaaS), it pays to really look at what makes a killer SaaS application, and here are some key […]
Read It
At Blend we know that a great logo looks simple – but the process of creating one can be very difficult. In this blog post we look at the characteristics […]
Read It
First, ask yourself where do you mostly watch videos? In fact, what is the last video you saw today? We can pretty much guarantee that for a lot of people […]
Read It
At Blend we really do understand that good branding is essential for a successful business and cohesive marketing campaign. Once you’ve read this article you should read two other posts […]
Read It
At Blend we’re often asked why video content is such an important element of a modern marketing campaign. In this article we look at some of the key reasons why […]
Read It
We often get asked what UX design really means. In this article we outline what it is and why it’s so important to get it right. UX design refers to […]
Read It
Ah, the age-old question – a traditional desktop application or a centrally hosted software as a service (SaaS) system? Ok, so it’s not the age-old question. But it is a […]
Read It
First we want to clarify an important point, there is a big difference between marketing and branding. The former can be defined as processes and tools that people use to […]
Read It
We love commercial video at Blend. It’s one of the most engaging marketing mediums we have in our arsenal and we’ve used it many times to successfully deliver our clients […]
Read It
Brand recognition is only the first step when it comes to growing a great brand. Making your brand memorable for all the right reasons is crucial to ensuring that your […]
Read It
Choosing the right platform for your Software as a Service (SaaS) development project can be a complex and overwhelming decision. There are a myriad of technologies, development languages, front end […]
Read It
We know how important your brand is at Blend as we specialise in helping businesses to plan and create world-class brand strategies. In this post we focus on reasons why […]
Read ItThe right Branding Agency in Los Angeles It can be a painstaking search looking to identify the right agency partners to bring your brand to life. Trusting an outside team […]
Read ItTen Traits of an Effective Experiential Marketing Agency The right Experiential Marketing Agency partner can transform your branded experience into a cultural moment that delivers ROI far beyond the event […]
Read ItMobile First Design: Five Reasons Why It Matters Mobile usage is increasing every year. Where it’s via a mobile web link or a mobile application, prospective clients are very likely […]
Read ItWhat Makes a Great Corporate Video Production Company? Experience – The creative aesthetic of their work will mostly drive your decision making process, but also be keenly aware of their […]
Read ItBlog for User Experience Design Listen to your Users To provide any useful and scalable service to consumers, in any business vertical, you have to become really good at listening […]
Read ItMobile First Design: Five Reasons Why It Matters Mobile usage is increasing every year. Where it’s via a mobile web link or a mobile application, prospective clients are very likely […]
Read It
Robin Sodaro was a marketing art director at UBS when she left in 2008, taking eight years off from her job to raise her kids. In 2016, when she […]
Read ItDarcie Lamond left an executive-level business and consulting position at a major financial services company to raise her family. A decade later, when she was ready to rejoin the workforce […]
Read It
Super Bowl LI is officially behind us. After weeks of pre-teasers, teasers, gimmicks and even a few scandals, Super Bowl advertisers finally got their moment in the spotlight while the […]
Read ItWe hear a lot about the “Creative Agency”. We see branded content that we love and wonder why the company we own or work for can’t have content of that […]
Read It
Read Matt’s Comments Matt Bijarchi, CEO and chief creative officer of Blend, related, “Increasingly, brands are realizing that they are really publishers themselves. They have a built-in audience and that […]
Read ItWhen Lexus needed help with digital registration and an automotive marketing campaign for its Performance F Driving School experience, they turned to Blend for solutions. Blend’s impressive track record in the automotive […]
Read It
The polls didn’t get it right and the electorate has spoken in the United Kingdom: out with the EU. Reactions from the result are understandably all over the place, […]
Read It
We no longer fear the engineer. We all live in a technology dependent world. There is no escaping it. Every single business vertical is being disrupted by bold start ups. […]
Read It
Who (L. to r.) Head of production Isaac Swiderski; chief strategy officer Darcie Lamond; CEO and founder Matt Bijarchi; and operations vp Jesse Davis What Branding agency Where Los Angeles Last week, Los […]
Read ItUser Experience > Engineering You can not create a modern brand without talented engineers. For vertically integrated e commerce companies, talented engineering is at an even higher premium (think dollar […]
Read It
More commonly known as Mashable’s “Ad Bowl”, this 4-hour live-blogfest kicked off (get it…”kicked off”) just before the coin-toss and continued up until Payton Manning hoisted the Vince Lombardi trophy high […]
Read It
The continued shift of marketing spend towards original social media content, live experiences and mobile-first marketing was the dominant trend we saw in 2015. For us at Blend, 2015 signaled […]
Read It