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CTV video marketing

What is CTV Advertising?

What is CTV Advertising?

CTV advertising and OTT advertising are not simply different names for the same thing.  Over the Top or OTT advertising is a broad term that includes CTV advertising as well as advertising across non-television devices like cell phones and laptops.  Connected television advertising is a sub-category of OTT advertising.

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B2C vs. B2B Video Marketing

B2C vs. B2B Video Marketing

Is there a difference between B2C and B2B video marketing?  It isn’t always cut and dry, there is some overlap, but when developing your digital media marketing strategy there are some key differences between B2C and B2B video content.