Creating a social video that stands out is a challenge. To help, We created a list of key elements to creating a great social media video marketing campaign.
CTV advertising and OTT advertising are not simply different names for the same thing. Over the Top or OTT advertising is a broad term that includes CTV advertising as well as advertising across non-television devices like cell phones and laptops. Connected television advertising is a sub-category of OTT advertising.
Celebrity endorsement is a well-known promotional tool used in countless marketing campaigns. Here are some of the pros and cons of featuring celebrities in video marketing.
Whether they are selling products, explaining services, or training new staff or customers, many businesses are incorporating different animation styles in their video productions as an innovative yet cost-effective way to engage with their target audience.
Surprises make people feel important and special. When customers are delighted it can help to create a powerful and long-lasting bond with your brand. A Surprise and Delight marketing campaign is a powerful tool used to attract customers, promote loyalty, and increase customer engagement.