What is a Brand Video
What is a brand video? These are videos that focus on your overall brand or put simply, who you are and why you’re here. These can be tricky, but with […]
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Introducing Onboarding Videos
Today, more and more companies are including onboarding videos as part of their marketing and employee engagement strategies. Onboarding refers to any education or information you provide new clients, product users, service subscribers, or employees during their initial interaction with your company. Video excels at delivering this type of information in a quick and easy-to-digest way. A good onboarding experience can lead to customer retention, better product reviews, increased sales through happy user referrals, and higher new employee productivity.
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Add OTT Advertising to Your Media Mix
Advertising through OTT gives your brand access to the living room, where families spend time together, often independent of what’s on at the moment. Companies of all sizes can use OTT advertising to extend their audience reach in creative and innovative ways.
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Why Advertise on TV?
Even in today’s digital world, television advertising is still an effective and popular means of reaching potential customers. Regardless of the growing popularity of streaming services, television remains a staple in most households making adverting on TV a viable option for inclusion in your brand’s media mix.
We cover 5 reasons to include television advertising in your marketing strategy.
What is OTT Advertising?
As users begin shifting more and more towards streaming and away from traditional television, the potential of OTT video advertising has grown massively.
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Common Types of Marketing Videos
At Blend, our professional creative team in Los Angeles has the experience to produce a variety of different types of video content that compels your target audience into action. Here are ten common types of marketing videos.
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