Video Marketing Services
What is Video Marketing?
Video marketing is as simple as using the medium of video to advertise and promote your product or service. It’s also as complicated as using the medium of video to advertise your product or service!
Anyone can make videos, but making sure that they are effective as a marketing tool is less simple. At Blend we offer video marketing services that can help you to not only reach your customer base, but to utilize an effective video marketing strategy to expand that base and drive sales and brand awareness. If a picture is worth a thousand words, imagine what high quality video marketing can do.
Video marketing for business can help you use video ads in any number of creative ways – they can do far more than just promote your product or service. Video content marketing can be used to build customer rapport, generate interest in your brand, and showcase customer testimonials. Used alongside social media, video marketing can even be used for live-stream events, how-to instructional videos, unboxing videos and much more – all of which can engage customers, promote your brand and eventually drive lead generation and sales. The sky is the limit!
Many businesses believe that they do not have the time or budget to invest in online video marketing, but they are missing out – according to one survey, 73% of marketers believe that video marketing services have a positive impact on lead generation, sales and offer a greater return on investment compared to traditional marketing mediums. Attention spans are short, and video content marketing can get your message across in a faster, more engaging way than other methods.
Harnessing the Power of Viral Video Marketing
It might seem counterintuitive, but when it comes to video marketing online, the best way to create viral content for internet video marketing is to move focus away from your actual product and put more of an emphasis on connecting emotionally with people. Watch any viral video created for video marketing online and you’ll see an experience that people can relate to their own lives, and want to share with their friends. It’s been speculated that the reason viral video marketing is so effective is that watching a social video doesn’t feel like marketing. There are many number of examples of viral video being used to spark an idea and capture imaginations, so make sure you’re using it too – your competitors are.
Video Marketing for Business from Blend
We can help you to form an effective video marketing strategy that will include a number of key elements:
- Technical Resources – Marketing video production has a cost, but done well, will pay for itself over and over in interest and sales generated.
- A Good Story – If possible, one that emphasizes your product or service rather than making it the focus. We deliver stories that resonate with your target audience.
- An Engaging Experience – A good story alone isn’t enough; it must be something that hooks your audience, and makes them want to act on it and share it with others.
- A Short Run-Time – The shorter the better, as a general rule. Video marketing must compete with every other marketing channel out there, so we keep it snappy.
- Publication – From social media to TV campaigns. We can help you to publish your video marketing for maximum reach. Let us get your message out to as many people as possible and maximize your budget.
- Analysis – We analyze the metrics to determine what worked about your video, and what didn’t? Are there other videos that worked better and why?
All of these elements are essential to creating a viable strategy for video marketing and can be more effective when conducted by an experienced and dedicated video marketing services team. Our marketing video production team can help you to create videos that will spark ideas and get people talking, leading to expansion of your customer base and increased sales and profits, maximizing your return on investment.
If you’re looking for a partner to create world class video marketing, get in touch today.