Video marketing is as simple as using the medium of video to advertise and promote your product or service. It’s also as complicated as using the medium of video to advertise your product or service!
Anyone can make videos, but making sure that they are effective as a marketing tool is less simple. At Blend we offer video creation and production services, rooted in deep strategic insights that can help you to not only reach your customer base, but expand upon that base and drive sales and brand awareness. If a picture is worth a thousand words, imagine what high quality video marketing can do for your brand.
Video marketing for business can help you use video ads in any number of creative ways – they can do far more than just promote your product or service. Video content marketing can be used to build customer rapport, generate interest in your brand vision, and showcase customer testimonials. Used alongside social media, video marketing can even be used for live-stream events, how-to instructional videos, educational videos and much more – all of which can engage customers, promote your brand and eventually drive lead generation and sales.
Many businesses believe that they do not have the time or budget to invest in online video marketing, but they are missing out – according to one survey, 73% of marketers believe that video marketing services have a positive impact on lead generation, sales and offer a greater return on investment compared to traditional marketing mediums. Attention spans are short, and video content marketing can get your message across in a faster, more engaging way than other methods.
Harnessing the Power of Viral Video Marketing It might seem counter-intuitive, but when it comes to video marketing online, the best way to create viral content for internet video marketing is to move focus away from your actual product and put more of an emphasis on connecting emotionally with the consumer. Watch any viral video created for video marketing online and you’ll see an experience that people can relate to their own lives, and want to share with their friends. It’s been speculated that the reason viral video marketing is so effective is that watching a social video doesn’t feel like marketing. There are many number of examples of viral video being used to spark an idea and capture imaginations, so make sure you’re using it too – your competitors are.
We can help you to form an effective video marketing strategy that will include a number of key elements: