What’s the Difference?
In today’s competitive digital marketplace creating high-quality content that stands out is paramount to any successful social marketing strategy. If you’re planning to use a video marketing campaign as part of your brands marketing strategy, it’s in your best interest to utilize the talents of a professional creative video production agency to create top-quality videos.
As digital media and marketing techniques advance, it’s important for businesses to understand the evolution of modern storytelling providers and the difference between marketing agencies and creative agencies.
Video marketing agency services typically include brand strategy & messaging architecture guidelines. They may also write or design creative assets such as a script or an illustration. When producing videos, the marketing agency then acts as agent for your company and sub-contracts the actual production responsibilities for the creation of the video to various sub-contractors, including; a production company; a storyboard artist; an editorial studio; a casting agent; animation studios and everything else associated with bringing the content to life. At every phase of the pre-production, production, and post-production the video marketing agency acts as the middle man or go-between the client and the production company. Video marketing agencies typically bill on retainer for their strategic and creative services, and then bill separate project fees for each production.
Creative video production agency services include strategy, messaging architecture guidelines, and writing video scripts, but is different from a video marketing agency in that a creative agency is also directly responsible for all aspects of production. Creative video production companies like Blend, remove the middleman and handle everything related to content creation and production under one roof, making for a more focused, seamless process that is considerably less expensive than a video marketing agency. Each client is billed per project, and there are no retainers.
If you’re considering producing a product video, explainer video, brand awareness video, or any other marketing video, it’s important to hire the right creative agency. Your audience will know the difference between a well-produced video and one that’s quickly thrown together or amateurish. Blend is a creative video production company that can help you to develop the right video marketing strategy for your brand and produce high-caliber video content. Our team of professional videographers and photographers has the experience to create engaging storytelling content in ways that compel your target audience into action. If you’re interested in incorporating a video marketing campaign into your digital marketing strategy we can help, contact Blend Today.