Brand awareness is the first step toward customer conversion. Creating quality marketing content like interview videos can help by keeping your brand relevant, growing your audience, and increasing customer understanding of your brand.
Brand awareness helps your audience understand, recall, and become comfortable with your brand and products. Using video marketing to expand brand awareness can be incredibly effective. Since customers are now more likely to form their first impression of your brand while surfing the internet or scrolling through a social media platform. Over time, the use of video content can help to build a relationship with your audience making them more at ease and creating trust in your brand that can be leveraged in the future.
The way your brand is presented should be strong enough that people can tell when content, including videos, has been created by your brand even if your logo isn’t visible. By focusing on consistent brand building, including interview videos, instead of just your typical advertising campaign, you can not only increase consumer awareness of your brand but also understanding.
Why use Interview Videos?
The identity and personality of your brand are based entirely on the content you communicate, and consumers will form their perceptions based on those communications. Consumers like to do business with companies they are familiar with, and interview videos with experts, customers, influencers, and employees, are a great way to grow that familiarity. Interviews add a humanizing quality to your video campaign by putting a face on your business. A high-quality video interview allows you to tell your brand’s story in a way that feels authentic and relatable.
Good branded video content is interesting, informative, or some combination of both and offers the viewer some type of value for watching. When creating an interview video for your brand it’s important to remember to make it worth looking at or watching. Hiring a professional video production agency is a good idea as they will have the experience to craft a high-quality interview video that shows your brand in its best light while engaging your audience.
Video marketing can do far more than just promote your product or service. Video interviews can be used to expand brand awareness by building customer rapport, generating interest in your brand vision, and showcasing what makes your brand unique. Our creative agency staffed by a team of professional videographers and photographers has the experience to produce high-caliber interview videos that will capture the spirit of your brand. If you’re interested in expanding awareness of your brand by incorporating video interviews into your digital marketing strategy we can help, contact Blend Today.