Heartland Bank – Open for Business

Project

After our 2018 commercials increased qualified small business loan applicants by over 50%, Heartland Bank came back to Blend to create commercials for their 2019 Open For Business Campaign. This campaign message highlights one of Heartland’s competitive advantages: ease of use. You can apply for a loan online and get an answer ‘super quick’.

Content

Broadcast Commercial

Services

Messaging Strategy; Writing; Production; Editorial; Post Production; Graphics

Results

TBD. Campaign hits air late July 2019 in New Zealand and Australia.

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