Developing a video marketing strategy doesn’t have to be a daunting task. While it’s important to create a video marketing plan that’s specific to your business and circumstance, it need not be complex. Video marketing offers you a way to increase awareness in your brand, showcase your product or service, and connect with your customers or potentials in a powerful way. Here are a few tips for creating a simple but successful video marketing strategy.
Determine your Goals
First you need to understand your video marketing goals. In other words – What the videos are for?
- Generate brand awareness
- Showcase your product
- Promote customer loyalty
- Improve site traffic
- Increase social media engagement
Know your Target Audience
Now that you know the goal of your video, it’s important to understand the audience for your video. Who am I making these videos for? Understanding your target audience may take some research, but the time you take to pin down your customer’s persona (ideal person who’s most likely to be interested in your product) the more likely you are to produce successful video marketing content. Knowing your audience’s interests, pain points or needs, and favorite hangouts can help you to choose the type of video you want to produce.
Choose your Content Type
After you’ve determined your goal and audience, you’ll need to decide on what type of video content will best reach them. There are many different types of marketing videos including:
Brand Videos – These focus on your company’s vision, mission, culture, or goals and are a great way to tell your brands story or show off your company’s personality.
Product Videos – These demonstration videos show your product or service in action and explain how they can solve a viewer’s problem.
Testimonial Videos – These videos help you gain a target customer’s trust. Happy customers relaying their success story about your product can make a significant impact in your marketing effort.
Explainer Videos – These videos are useful when you’re trying to convey complex information in a format that won’t overwhelm your target audience.
Video Ad – These are videos deliberately created to prompt the customer into engaging with your brand by taking a specific action. Video ads are an extremely effective social media tool.
Hire the Right Creative Agency
Your audience will know the difference between a well-produced video and one that’s quickly thrown together or amateurish. In today’s competitive digital marketplace creating high-quality content that stands out is paramount to any successful video marketing strategy. If you’re planning to use video in your marketing strategy, it’s in your best interest to utilize the talents of a professional video production agency to create top quality videos.
Measure the Results
The final step in the video strategy process is to measure the performance of your video campaign. Like almost every digital marketing undertaking, the analytics and data collected from a specific project can be incredibly useful to marketers. You’ll want to be able to figure out how many video views you got, the length of time people spent viewing them, and the traffic sources. This is how you surmise whether or not your video campaign met your specific goals and to find aspects that can be improved upon.
A successful video marketing strategy can help to grow your brand, promote your products or services, and engage with your customers. Blend is a creative digital production company that can help you to develop the right video marketing strategy for your brand and produce high caliber video content. Our team of professional videographers and photographers has the experience to create engaging storytelling content in ways that compel your target audience into action. If you’re interested in incorporating video marketing into your digital marketing strategy we can help, contact Blend Today.