OTT / Streaming
If you’re interested in OTT or CTV videos as part of your digital marketing strategy we can help, get a quote from Blend today.
Companies of all sizes can use OTT or CTV advertising to extend their audience reach in creative and innovative ways. Advertising through OTT (over the top) or CTV (connected Television) gives your brand access to the living room, where families spend time together, often independent of what’s on at the moment. Viewers, especially younger audiences, are shifting away from traditional media and spending increasing amounts of time watching content via streaming services, streaming devices, and OTT apps. Beyond expanding viewership, both OTT and CTV marketing platforms are becoming more sophisticated, offering high-level targeting and attribution capabilities.
CTV and OTT advertising is similar to broadcast television commercial advertising but is delivered by On-Demand or streamed services like Hulu, Sling, Peacock, and a growing number of new streaming apps. As users begin shifting more and more towards On-Demand viewing and streaming and away from traditional television, the potential of CTV and OTT video marketing has grown massively.
If you’re looking to add OTT or CTV ads your media mix, Blend can help. Our professional creative team in Los Angeles has the experience to produce high-quality OTT video ads that compel your target audience into action. If you’re interested in incorporating video advertising on OTT or CTV into your digital marketing strategy, we can help, Contact Blend Today.