digital marketing strategy

Key Elements to a Successful Digital Marketing Campaign

Define Success What does success for your project look like? Is success 500,000 views? Is success a 20% increase to gross margin? Is success coverage in Mashable or Fast Company? My mentor […]

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Why Broadcast Commercials are Still Highly Effective

Rise of 24/7 Media With the rise of 24/7 media across all devices, there is an almost infinite amount of online video content, most of which is micro targeted to […]

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graphic - film - video production

Which Type of Video is Right for Your Business?

Brand Video  This is sometimes referred to as an “Anthem” video.  These are the hardest to do, because you need to address the macro and micro aspects of your business […]

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Key Questions to Answer When Creating a Video Campaign

What are the goals of the Video Campaign? When creating a video campaign, it’s critical that you have set realistic and measurable goals.  You might be seeking to create an overall […]

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in front of the camera - video marketing producer

Using Video to Sell Your Product

Video lets your potential customers see how they can benefit from purchasing your product. It beats any image or written content. Also, you can include more information in a 20 […]

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multiframe graphic - platforms - video advertisement

Online Video Advertising Platforms – What Are the Options?

As one of the fastest growing forms of marketing, online video advertising should be part of your business’s development strategy. It promotes brand recall, boosts SEO rankings, performs well on […]

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