No matter what you sell or offer, you need to know how to make your marketing campaign successful. The elements of an effective marketing campaign include the following: know your target, choose the right channel, make a plan, attract attention, stand out, & include a call to action.
Surprises make people feel important and special. When customers are delighted it can help to create a powerful and long-lasting bond with your brand. A Surprise and Delight marketing campaign is a powerful tool used to attract customers, promote loyalty, and increase customer engagement.
TV stands for Direct Response Television. Instead of late-night hard nose sales ads that scream for a viewer to take action and look like they were produced in someone’s garage, modern DRTV commercials have advanced in placement, quality, and creativity.
Advertising through OTT gives your brand access to the living room, where families spend time together, often independent of what’s on at the moment. Companies of all sizes can use OTT advertising to extend their audience reach in creative and innovative ways.
Even in today’s digital world, television advertising is still an effective and popular means of reaching potential customers. Regardless of the growing popularity of streaming services, television remains a staple in most households making adverting on TV a viable option for inclusion in your brand’s media mix. We cover 5 reasons to include television advertising in your marketing strategy.
Video has emerged as one of the most powerful and effective tools to engage potential customers or solidify relationships with existing customers. 2021 has shown us that an effective digital strategy is essential, and it has never been more important to embrace video marketing as part of that plan.