TV stands for Direct Response Television. Instead of late-night hard nose sales ads that scream for a viewer to take action and look like they were produced in someone’s garage, modern DRTV commercials have advanced in placement, quality, and creativity.
Even in today’s digital world, television advertising is still an effective and popular means of reaching potential customers. Regardless of the growing popularity of streaming services, television remains a staple in most households making adverting on TV a viable option for inclusion in your brand’s media mix. We cover 5 reasons to include television advertising in your marketing strategy.
Rise of 24/7 Media With the rise of 24/7 media across all devices, there is an almost infinite amount of […]