The Blend Process
The Blend Process
A video tutorial about the Blend process for partnering with clients to produce high-quality video content, broadcast commercials, and OTT advertising.
Blend News
Elements of a Memorable Marketing Campaign
Elements of a Memorable Marketing Campaign
No matter what you sell or offer, you need to know how to make your marketing campaign successful. The elements of an effective marketing campaign include the following: know your target, choose the right channel, make a plan, attract attention, stand out, & include a call to action.
Creative Video Production Agency vs. Video Marketing Agency.
Creative Video Production Agency vs. Video Marketing Agency.
The difference between video marketing agencies and creative video production companies.
Using Interviews in Brand Videos
Using Interviews in Brand Videos
Creating quality video marketing content like interview videos can help keep your brand relevant, grow your audience, and increase brand awareness.
The Importance of a Potent CTA in Video Marketing
The Importance of a Potent CTA in Video Marketing
A thoughtfully crafted marketing video tells viewers why they should interact with your brand, and a good CTA tells them how.
Make it Funny – Using Humor in Video Marketing
Make it Funny – Using Humor in Video Marketing
Using humor in video marketing is an excellent way for your brand’s advertising content to stand out from the competition. Consider these 5 reasons to add comedy to your next video.
OTT – It’s Like TV Used to Be.
OTT – It’s Like TV Used to Be.
Video advertising on OTT streaming services has become an essential component of any advanced digital marketing strategy.
Keys to Creating a Great Social Media Video Marketing Campaign
Keys to Creating a Great Social Media Video Marketing Campaign
Creating a social video that stands out is a challenge. To help, We created a list of key elements to creating a great social media video marketing campaign.
What is CTV Advertising?
What is CTV Advertising?
CTV advertising and OTT advertising are not simply different names for the same thing. Over the Top or OTT advertising is a broad term that includes CTV advertising as well as advertising across non-television devices like cell phones and laptops. Connected television advertising is a sub-category of OTT advertising.
Using Celebrities in Video Marketing – Pros and Cons
Using Celebrities in Video Marketing – Pros and Cons
Celebrity endorsement is a well-known promotional tool used in countless marketing campaigns. Here are some of the pros and cons of featuring celebrities in video marketing.