What is OTT Advertising?
What is OTT Advertising?
As users begin shifting more and more towards streaming and away from traditional television, the potential of OTT video advertising has grown massively.
Video Marketing
Common Types of Marketing Videos
Common Types of Marketing Videos
At Blend, our professional creative team in Los Angeles has the experience to produce a variety of different types of video content that compels your target audience into action. Here are ten common types of marketing videos.
Explainer Videos Explained
Explainer Videos Explained
Explainer videos are digital marketing videos used to explain a product, service, or brand value, and are a critical content marketing tool. These ‘How To’, or training videos, can also be as effective as testimonials.
Video Marketing on Social Media
Video Marketing on Social Media
Video marketing on social media offers you a way to increase awareness of your brand, product, or service, and connect with customers in an engaging way.
Simple Video Marketing Strategy Guidelines
Simple Video Marketing Strategy Guidelines
Developing a video marketing strategy doesn’t have to be a daunting task. Here are 5 steps for creating a simple but successful video marketing strategy.
Why Video is an Essential Marketing Tool for 2021
Why Video is an Essential Marketing Tool for 2021
Video has emerged as one of the most powerful and effective tools to engage potential customers or solidify relationships with existing customers. 2021 has shown us that an effective digital strategy is essential, and it has never been more important to embrace video marketing as part of that plan.
5 Types of Videos that are Perfect for B2B Marketing
5 Types of Videos that are Perfect for B2B Marketing
In this post, we look at five video formats that work well for B2B marketing.
Inbound Methodology and Video Marketing
Inbound Methodology and Video Marketing
Learn how video content fits perfectly into the inbound marketing methodology and can complement your other marketing efforts.
Using Video to Expand Brand Awareness
Using Video to Expand Brand Awareness
Using video to expand brand awareness can be wildly successful. Customers are now more likely to form their first impression of your brand while surfing the internet or scrolling through a social media platform. So now, more than ever, it’s important for marketers to begin including video content in their strategic marketing plans.
How to Catch a Viewers’ Eye – Using Color in Video
How to Catch a Viewers’ Eye – Using Color in Video
Video is one of the best ways to get your target audience’s attention. With so much online content available, you’ll need to find a way to grab a user’s attention and convince them to spend their time watching your content. So it pays to understand what elements garner viewer attention on a psychological level.