What is a brand video? These are videos that focus on your overall brand or put simply, who you are and why you’re here. These can be tricky, but here we discuss the right approach that you can use to create a video that attracts attention and elevates your brand.
Today, more and more companies are including onboarding videos as part of their marketing and employee engagement strategies. Onboarding refers to any education or information you provide new clients, product users, service subscribers, or employees during their initial interaction with your company. Video excels at delivering this type of information in a quick and easy-to-digest way. A good onboarding experience can lead to customer retention, better product reviews, increased sales through happy user referrals, and higher new employee productivity.
Advertising through OTT gives your brand access to the living room, where families spend time together, often independent of what’s on at the moment. Companies of all sizes can use OTT advertising to extend their audience reach in creative and innovative ways.
Even in today’s digital world, television advertising is still an effective and popular means of reaching potential customers. Regardless of the growing popularity of streaming services, television remains a staple in most households making adverting on TV a viable option for inclusion in your brand’s media mix. We cover 5 reasons to include television advertising in your marketing strategy.
As users begin shifting more and more towards streaming and away from traditional television, the potential of OTT video advertising has grown massively.
At Blend, our professional creative team in Los Angeles has the experience to produce a variety of different types of video content that compels your target audience into action. Here are ten common types of marketing videos.
Explainer videos are digital marketing videos used to explain a product, service, or brand value, and are a critical content marketing tool. These ‘How To’, or training videos, can also be as effective as testimonials.
Video marketing on social media offers you a way to increase awareness of your brand, product, or service, and connect with customers in an engaging way.
Product videos show off the features and benefits of your product or service all while entertaining or engaging your audience. Here we discuss a few types of product videos that can best help you connect with your prospective customers.
Developing a video marketing strategy doesn’t have to be a daunting task. Here are 5 steps for creating a simple but successful video marketing strategy.